Email Marketing Specialist and Direct Response Copywriter

I plan, write, edit, launch, and optimize email campaigns and automated sequences for online businesses, coaches, course creators, and education and training providers. My work includes lifecycle, nurture, re-engagement, promotional, event, retention, and outbound campaigns.

I create conversion-focused broadcast emails, welcome sequences, sales sequences, follow-ups, cold outreach, landing pages, websites, sales pages, advertorials, SMS, social media content, and blog content. I use audience and offer research to develop messaging angles, subject lines, hooks, calls to action, and campaign structures.

I apply segmentation, personalization, A/B testing, and performance analysis to improve campaign results. Selected campaigns achieved open rates up to 65%, click-through rates up to 25%, and sales conversion rates up to 40%.

I manage campaigns in Mailchimp, Flodesk, GetResponse, Kajabi, Lemlist, and client-selected platforms, while reviewing copy for clarity, grammar, formatting, brand alignment, links, and campaign requirements.

I build AI-assisted marketing and revenue workflows using n8n, Make, Zapier, APIs, Google Sheets, Airtable, and Supabase.

I automate lead sourcing, data enrichment, routing, notifications, outbound campaign workflows, and other repetitive marketing and operational processes.

I use AI for audience research, market research, outlining, idea development, editing, quality control, and structured content workflows. I review AI-generated outputs for relevance, accuracy, consistency, tone, instruction adherence, and practical usefulness before deployment.

I proofread, edited, and evaluated manuscripts and publishing content for grammar, spelling, consistency, structure, clarity, formatting, and publication readiness.

I applied detailed style, formatting, and content requirements across publishing outputs to ensure polished and accurate final materials.

I communicated with customers about loan requirements, documentation, and application processes, translating financial requirements into clear and understandable explanations.

I reviewed customer documentation for completeness and accuracy, and followed up with customers to resolve missing requirements.

Second Class Upper Honours.

Completed training in AI fundamentals, research, writing and communication, content creation, data analysis, prompting, and AI-assisted workflows.