Emilia Donza Bidini
Emilia Donza Bidini

Marketing & Growth Lead

Not looking · Member since 22 Sep 2026
Location
Buenos Aires, Argentina
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Lead

About

Professional summary

I am a Marketing and Growth professional with more than six years of experience developing B2B strategies, demand generation initiatives, brand positioning, and commercial growth plans across technology, energy, and financial services.

I combine business strategy, data analysis, and technology to build measurable acquisition, conversion, and pipeline-growth programs. My work includes campaign optimization, marketing automation, email marketing, content strategy, and corporate event execution.

In my current role, I lead B2B marketing for Argentina and Uruguay in the geospatial technology sector. I manage demand-generation campaigns, digital content ecosystems, webinars, and website updates, with a strong focus on qualified leads and commercial impact.

Previously, as a CMO in an Oil & Gas SaaS company, I led commercial and marketing strategy, supported international expansion, and contributed to significant revenue growth. I also bring financial analytics experience using Power BI, SQL, and Excel to support data-driven business decisions.

I hold degrees in Marketing and Business Administration and am currently pursuing master's programs in Big Data and Business Intelligence and Business AI. I am especially interested in growth, marketing technology, analytics, automation, and business development.

Skills

30 capabilities

Tech stack & tools

Working toolkit

Collaboration

Design

Marketing and Sales Tools

Experience

Career history

Marketing Lead Aeroterra SRL

I lead the B2B marketing strategy for Argentina and Uruguay at Aeroterra, Esri Inc.'s official distributor, with a focus on qualified demand generation and commercial pipeline development.

I design and optimize campaigns, marketing automation workflows, and email marketing strategies for lead acquisition and conversion. I also plan and execute corporate events and webinars, manage LinkedIn content that generated more than 288K impressions with 12.5% average engagement, and update the website using Adobe Experience Manager.

Chief Marketing Officer (CMO) Desitec SA

I directed the company's commercial and marketing strategy, integrating brand positioning, opportunity generation, business development, and sales strategy for an Oil & Gas automation SaaS business.

I led sales initiatives that supported 331% revenue growth in 2023 and 129% growth in 2024. I expanded commercial operations into international markets, managed customer journey and export logistics, and positioned the company as a telemetering market reference through industry communications, trade shows, and business rounds.

Financial Analyst Finantech SAS

I analyzed large data volumes using Power BI, SQL, and Excel to generate insights for business decision-making and risk reduction.

I developed financial analyses and analytical models for evaluating operations and supporting corporate credit decisions. I performed solvency assessments, reviewed financial information, and optimized analytical processes to improve response times and decision quality.

Education

Learning history

Escuela de Negocios Europea de Barcelona

Master's Degree, Big Data and Business Intelligence

Escuela de Negocios Europea de Barcelona

Master's Degree, Business AI

Instituto Universitario River Plate

Bachelor's Degree, Business Administration

Instituto Universitario River Plate

Bachelor's Degree, Marketing

AACI Certificates – Britland English Institute

English Certificate, Professional English

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