Creative Director

Led a global brand refresh across visual identity, art direction, messaging, motion, templates, and campaign systems. Aligned C-suite leaders, internal teams, and agency partners across ecommerce, retail, social, and experiential channels.

Concepted and directed the About Displate global brand platform through production and post-production, contributing to unaided awareness growth from 6% to 22% in U.S. test markets. Led a 20+ person multidisciplinary organization and introduced generative AI workflows for storyboarding, voiceover, and video production.

Developed an early-stage game from placeholder creative into a fully realized brand and visual world. Directed trailers, key art, faction identities, and in-game experiences.

Led multidisciplinary visual and narrative design, UX, web, social content, and community teams to create a cohesive player experience. Built content and community programs that generated 436% engagement growth and 4,687% follower growth in one quarter.

Expanded Evil Geniuses from a legacy esports organization into a broader gaming and entertainment brand. Led creative across campaigns, content, social, creators, partnerships, apparel, and live experiences that contributed to 328% engagement growth.

Directed integrated partnership creative with LG, HP, Monster, Tumi, Wolves, and Anheuser-Busch from initial concept and executive pitch through execution. Built and led internal multidisciplinary teams and external creative partners.

Led the creative team behind the global Xbox brand refresh, defining product hierarchy, visual identity systems, and customer-facing frameworks across hardware, software, services, and marketing.

Directed global creative for the Xbox Series X|S hardware launch across campaign, digital, retail, and partner channels. Designed award-winning packaging systems for Xbox hardware and peripherals that were subsequently adopted across partner products.

Reframed Microsoft Education around student outcomes and built positioning, messaging architecture, visual systems, photography, and guidelines adopted by Microsoft as its new brand system. This work helped expand POP into the agency-of-record relationship.

Led enterprise technology campaigns, digital experiences, sales enablement, and scalable creative systems for Microsoft Surface, Azure, Office 365, and F5. Also led full-funnel campaign work for Target, eBay, and Amazon.

Led creative direction for the second year of Give a SH!RT, a Cannes-winning sustainability campaign for Savers focused on measurable behavior change and national advocacy.

Partnered with strategy and research teams to turn behavioral insight into concept-driven creative for Microsoft, Intellectual Ventures, and Starbucks.

Led integrated creative across Xbox and AAA game franchises including Halo, Gears of War, Tomb Raider, and Dead Rising. Work covered global campaigns, film and video, digital, social, events, and product launches.

Created Xbox Year in Review, delivering more than 40 million personalized digital experiences. Repositioned Xbox Live Gold, contributing to a 30.2% subscription increase and 9 million additional subscribers in a single quarter, while managing and mentoring multidisciplinary creative teams.

Completed coursework in 3D Animation and Screenwriting through the Pixar track.