I am a Creative Director and multidisciplinary creative professional with experience connecting brand strategy, art direction, storytelling, 3D design, interactive experiences, and artificial intelligence.
I lead with vision while remaining hands-on throughout the creative process, from early concepts and identity systems to digital products, physical collectibles, and production-ready interactive experiences.
I have worked in AI training and multimodal quality evaluation, applying design principles, structured feedback, evaluation rubrics, and prompt engineering to improve generative AI outputs.
My work includes original intellectual property development, including Turma do Céu and PURPO, as well as ÉireLore, an AI-, UX-, NFC-, and 3D-collectible-based cultural heritage experience developed during my master's degree.
I have led teams, collaborated with clients and vendors, managed multidisciplinary projects, and delivered public talks and mentorship programs to audiences of more than 10,000 people.
I am open to remote opportunities and relocation, particularly roles where I can combine creative leadership, AI, interactive design, original IP development, and commercial strategy.
Designed and refined interactive 3D experiences for AI evaluation, working with primitives, materials, textures, lighting, environments, and integrated assets.
Refined AI-generated designs while maintaining functional and visual requirements. Delivered production-ready interactive experiences using HTML, Three.js, and AI-assisted 3D workflows, validating results against detailed evaluation rubrics.
Evaluated and scored multimodal AI responses using design principles and structured quality criteria, reviewing hundreds of tasks per day.
Provided human feedback to AI learning pipelines to improve model consistency and creative reasoning. Optimized prompt construction for generative AI systems.
Designed, prototyped, and sold an original line of 3D-printed collectibles and toys, managing the full lifecycle from concept development through production and sales.
Delivered high-standard hospitality service in fast-paced restaurant environments, trained teams, and managed delivery and quality deadlines while balancing freelance 3D work with master's studies.
Led teams, facilitated client brainstorming, managed vendors, and delivered digital and physical creative projects.
Defined creative direction across storytelling, physical products, branding, and digital experiences. Created and directed Turma do Céu, including its visual identity, scripts, and product sales initiatives.
Delivered talks and purpose-focused training sessions to audiences totaling more than 10,000 participants.
Created and ran mentorship programs for personal development and purpose discovery, while building and leading structured training programs.
Supported logistics operations, internal visual communications, management presentations, and meetings focused on management indicators.
Received the National Innovation Award for a solution that increased operational safety.
Supported HR operations and compliance activities for a team of hundreds of employees.
Developed internal tools that improved administrative and operational efficiency.
Produced brand systems, marketing materials, and visual communication assets for clients and internal initiatives.
Collaborated with multidisciplinary teams on digital marketing, digital printing, and visual communication projects.
Master of Science, Interactive Digital Media
Graduated with First Class Honours. Dissertation: ÉireLore, an interactive cultural heritage experience integrating AI, UX, NFC, 3D collectibles, and immersive storytelling.
Bachelor's Degree, Information Systems
Completed a bachelor's degree in Information Systems.
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