CHANDAN KUMAR
CHANDAN KUMAR

Digital Marketing Manager

Actively looking · Member since 22 Sep 2026
Location
New Delhi, India
Desired salary
30k–50k USD/yearly
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am an Digital Marketing Manager with over eight years of experience driving marketplace, D2C, and quick-commerce growth for consumer brands. I specialize in building profitable revenue strategies across Amazon, Flipkart, Ebay, Walmart, Shopify, and emerging quick-commerce channels.

I have full P&L ownership experience for a combined monthly marketplace and quick-commerce business worth $0.73 million USD. My work includes managing growth targets, advertising investments, margins, inventory, fulfillment costs, and promotional efficiency.

I lead performance marketing across Amazon Ads, Flipkart Ads, Google Ads, Meta Ads, and LinkedIn Ads. I use data-driven campaign optimization, marketplace SEO, catalog improvement, and conversion-focused content to improve ROAS, discoverability, and sales.

I have managed D2C growth for personal care and lifestyle brands through Shopify storefronts, WhatsApp, email, and SMS retention programs. I focus on customer acquisition, lifecycle marketing, repeat purchases, and customer lifetime value.

I collaborate closely with category, supply chain, finance, operations, and marketplace account-management teams. I translate business performance data into actionable growth plans, GTM strategies, inventory forecasts, and leadership reporting.

I am experienced in launching products, expanding categories, preparing for high-impact sales events, and scaling brands across marketplaces and quick-commerce platforms. I bring a strategic yet hands-on approach to sustainable ecommerce growth and profitability.

Notice period: Immediately

Skills

29 capabilities

Tech stack & tools

Working toolkit

Design

Experience

Career history

Assistant Digital Marketing Manager Studds Accessories Limited

Own full P&L for a ₹5–7 crore combined monthly marketplace and quick-commerce business. Manage ₹4–5 crore monthly revenue across Amazon and Flipkart and ₹1–2 crore monthly GMV across Blinkit, Zepto, and Instamart, with responsibility for growth, profitability, margins, and channel economics.

Lead advertising investment strategy of ₹20–30 lakh per month across Amazon Ads and Flipkart Ads, maintaining 5–6% TCoS benchmarks. Drive GTM planning, inventory forecasting, marketplace SEO, listing optimization, KAM relationships, event planning, executive reporting, and cross-functional alignment with supply chain, finance, category, and operations teams.

Digital Marketing Manager RDS Digital Solutions

Led end-to-end D2C growth strategy for personal care and lifestyle brands, with responsibility for customer acquisition, retention, revenue growth, and Shopify-based storefront performance. Managed marketplace operations across Amazon, Flipkart, Tata 1mg, PharmEasy, Myntra, Blinkit, and Walmart.

Planned and executed Google Shopping, Facebook, and display advertising campaigns to improve blended ROAS. Built WhatsApp, email, and SMS customer-retention funnels, used Google Analytics for funnel optimization, and implemented AI-powered automation, segmentation, and predictive analytics tools.

Senior Digital Marketing Executive Alexa Digi Solutions Pvt. Ltd.

Executed SEO strategies for multiple client projects, improving organic visibility and search rankings. Managed paid campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, along with social media marketing initiatives.

Planned email, SMS, and WhatsApp campaigns, conducted competitor and market analysis, monitored KPIs, and prepared marketing performance reports for clients and management.

Digital Marketing Executive Global Healthfit Retail India LLP

Managed SEO initiatives for Neuherbs.com, improving organic traffic and keyword rankings. Executed paid advertising and social media campaigns across Google, Facebook, LinkedIn, and Instagram.

Led email, SMS, and WhatsApp marketing campaigns and analyzed website performance through Google Analytics and Search Console. Supported content marketing through blogs, creatives, and promotional content.

Education

Learning history

JRE Group of Engineering, Greater Noida

B.Tech, Electronics & Communication Engineering

DSIM, New Delhi

Diploma, Digital Marketing

Shiv Janam Ray College, Chapra

Intermediate

BSEB.

St. Paul's Senior Secondary School, Sasaram

Secondary Education

CBSE.

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