I am a product and search strategy leader with more than 15 years in marketing and over eight years specializing in SEO, AI discovery, and organic growth. I build and ship products, define technical requirements, and translate search opportunities into measurable business outcomes.
I founded Tag Daddy, a live B2B SaaS platform that automates alt-text generation, structured image metadata, and schema markup. I own its product strategy end to end, including architecture, pricing, Google Search Console API integration, administration, roadmap prioritization, and go-to-market.
My work combines technical SEO systems with AI-mediated discovery strategy. I use structured data, conversational prompt-space mapping, citation share of voice, and analytics to improve visibility across traditional search, AI Overviews, ChatGPT, and Perplexity.
I have delivered measurable growth for enterprise and high-trust brands, including 185% organic traffic growth and a 40% increase in AI citations for Sesame Workshop. I also delivered a 28% increase in organic traffic and a 15% lift in prescription starts for Sunovion within FDA-regulated constraints.
I am experienced in leading search practices, developing service offerings, managing teams, and aligning engineering, marketing, legal, medical, regulatory, and executive stakeholders. I am especially effective in trust-sensitive industries where technical quality, evidence, compliance, and authority are central to product and content decisions.
I focus on building practical, scalable systems that reach production and create commercial impact. My approach connects product ownership, SEO architecture, measurement infrastructure, and growth strategy to help organizations compete for answers rather than just links.
