Nicholas Armstrong
Nicholas Armstrong

Sales and Customer Experience Professional

Open to offers · Member since 23 Sep 2026
Location
Winnipeg, Canada
Desired salary
Unspecified
Work preference
Hybrid / Full Time, Freelance
Experience level
Mid

About

Professional summary

I am a retail management and sales professional with nine years of experience across specialty retail, footwear, luxury retail, gaming, and home-improvement sales. I combine consultative selling, customer service, and operational leadership to create strong customer experiences and close sales.

I currently work as an Assistant Manager at a high-traffic retail location, where I support daily operations, sales performance, staff coaching, cash handling, inventory accuracy, merchandising, and customer issue resolution. I am comfortable leading shifts, interpreting sales KPIs, and turning product knowledge into larger customer baskets.

Alongside retail leadership, I manage the full sales cycle for roofing and exterior projects. I conduct property assessments, prepare estimates, follow up on leads, explain product and warranty options, and build trust with homeowners through the decision process.

I also operate a self-directed digital agency and apparel label. I deliver responsive websites and custom applications using React, TypeScript, AWS Amplify, and Supabase, while managing client acquisition, scoping, pricing, delivery, and after-sale support.

I am a calm, self-directed, and deadline-driven professional with strong written and verbal communication. I enjoy roles that combine sales, customer relationships, team development, digital marketing, and practical problem-solving.

Skills

30 capabilities

Tech stack & tools

Working toolkit

Application Hosting

Languages & Frameworks

Experience

Career history

Door-to-Door Sales Representative Persevia Consulting

Conducted door-to-door residential sales for a Winnipeg face-to-face sales and customer-acquisition firm, representing Rogers Communications products and services.

Approached homeowners, opened cold conversations, assessed interest, handled in-person objections, and strengthened rapport-building and closing skills in a high-rejection sales environment.

Sales Lead Elite Xteriors & Snow Removal

Manage the full sales cycle for roofing and exterior projects across Beausejour, Winnipeg, and surrounding communities. Conduct on-site property assessments, scope work with homeowners, and prepare estimates that align customer budgets with durable, code-appropriate solutions.

Follow up on inbound leads and referrals through the decision process to convert estimates into signed contracts. Built and maintain the company website and lead-capture system with automated lead notifications to improve response times.

Assistant Manager Sunrise Records

Progressed from seasonal hire to part-time associate, full-time associate, and Assistant Manager by May 2025. Share responsibility for daily store operations, sales performance, floor supervision, opening and closing, cash reconciliation, deposits, and end-of-day reporting.

Train and coach employees on POS procedures, product knowledge, and service standards; delegate shift priorities; oversee receiving, inventory accuracy, merchandising, promotional displays, and loss-prevention practices. Resolve escalated customer concerns and use product expertise to drive sales and larger baskets.

Owner-Operator — Self-Employed True North Digital Works & BAT INK

Operate a small digital agency and independent apparel label, managing client acquisition, project scoping, pricing, delivery, and after-sale support. Deliver responsive websites and custom applications for external clients using React, TypeScript, and AWS Amplify.

Run apparel projects from concept through sourcing, print production, product photography, and direct-to-consumer sales. Partner with Panache Model Management on design planning and local brand representation.

Craft Services — IATSE Local 856 Permittee The Long Walk (Lionsgate)

Worked as an IATSE Local 856 permittee on the Lionsgate production of The Long Walk during the full shooting schedule from July 21 through September 12, 2024.

Supported craft services and first aid for a 220-person cast and crew, maintaining food and water supply during on-location shoots and assisting on-set medics as needed.

Team Member GameStop

Greeted and engaged customers, using knowledge of new releases, pre-orders, exclusives, games, and accessories to guide purchases and improve attach rates.

Processed incoming stock in the digital receiving system, maintained accurate pricing and floor organization, and operated POS transactions for purchases, returns, exchanges, mature-rated titles, and online order pickups.

Fitting Specialist Canadian Footwear

Performed custom footwear fittings by assessing customer gait, arch, width, and comfort requirements to recommend appropriate models, including for customers with plantar fasciitis and other common foot conditions.

Acted as the store specialist for New Balance product technology, GORE-TEX, and Vibram. Trained coworkers and used POS and inventory systems to coordinate stock, discounts, and custom orders.

Sales Associate Puma Clearance Outlet

Guided customers through footwear selection across styles and use cases in a fast-paced outlet retail environment.

Processed incoming shipments, completed daily replenishment, executed clearance markdowns, and communicated weekly promotions to customers.

Sales Associate Saks Fifth Avenue

Delivered customer service to luxury retail clientele, using product guidance and upselling techniques to maximize transaction value.

Received shipments, replenished inventory, executed markdowns, and resolved customer complaints in accordance with store policy.

Education

Learning history

Ste. Anne Collegiate

High School Diploma

Completed high school diploma in Ste. Anne, Manitoba.

St. John Ambulance

Intermediate First Aid, CPR-C & AED, First Aid and CPR

Completed Intermediate First Aid, CPR-C, and AED certification.

Skillshop

Google Ads & Analytics Certification, Digital Advertising and Analytics

Certification in progress.

Anthropic

Claude Certified Associate — Foundations, Artificial Intelligence

Certification in progress.

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

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