I am an experienced Technical Lead and Front-End Architect with more than 15 years of experience delivering scalable web, eCommerce, and digital platforms for enterprise, agency, and commercial clients.
I specialize in Shopify architecture, custom front-end development, headless solutions, WordPress, and conversion-focused user experiences. I have delivered more than 40 Shopify stores and numerous high-performance websites across international markets.
I combine technical delivery with commercial growth expertise, including technical SEO, analytics, conversion rate optimization, A/B testing, attribution, and paid media tracking. My work focuses on performance, scalability, measurable outcomes, and customer journey improvement.
I lead technical teams, mentor developers, manage stakeholders, and oversee end-to-end delivery using Agile practices. I have managed multidisciplinary teams and direct reports across development, design, project management, and QA.
I am actively expanding my AI integration and automation expertise, applying tools such as Claude, Gemini, OpenAI, Zapier, Make, and Base44 to improve workflows and build AI-driven products. I have built ten live commercial AI products, including iOS and Android mobile applications.
I bring international experience across South Africa, the UAE, Australia, and the USA, with a strong ability to bridge technical execution, product strategy, and business objectives.