I am a marketing manager and creative strategist with six years of experience across FMCG, fintech, hospitality, luxury, automotive, and technology sectors. Based in Dubai, I connect brand strategy, integrated campaign development, creative direction, and performance reporting to deliver measurable commercial outcomes.
I lead the full marketing chain, from positioning and audience insight to campaign planning, production, launch, and optimisation. My work spans digital, social, print, out-of-home, motion, events, web, and mobile experiences, with campaigns for brands including Marriott, Lakmé, Bosch, Montra, Cummins, St. Regis, and Radisson.
I use AI automation to remove repetitive operational work across approvals, reporting, content operations, outreach, and records management. I have built unattended browser and document automation workflows, AI-supported marketing systems, and live web products such as SnapLog, a searchable records application using OCR and structured AI extraction.
My work has delivered a 32% increase in qualified leads for a fintech rebrand, 28% KPI overachievement on a national launch, a 45% reduction in approval cycles, and a 414x increase in monthly LinkedIn impressions. I am comfortable translating business goals into clear messaging, channel plans, creative systems, and measurable performance frameworks.
I have led creative teams of up to 12 people and collaborated with leadership, clients, external partners, and technical builders. I am currently pursuing an Executive MBA in Marketing and Leadership at Middlesex University Dubai while continuing to build AI-enabled creative and marketing solutions for businesses and communities.
