Alonso Martinez cover
Alonso Martinez
Alonso Martinez

Graphic Designer | Campaign Design, Brand Identity & Digital Design

Actively looking · Member since 23 Sep 2026
Location
Caracas, Venezuela
Desired salary
Unspecified
Work preference
Remote Only / Full Time, Part Time, Contract, Freelance, Temporary
Experience level
Mid

About

Professional summary

Graphic designer with 8+ years of experience in campaign design, brand identity, and digital design for agencies, brands, and direct clients.

Throughout my career, I’ve worked on projects for brands such as Pepsi and FragranceX, as well as B2B accounts across different industries. My experience includes consumer campaigns, e-commerce, social media, presentations, corporate communications, web, and visual identity systems.

I started my career working hands-on in design and gradually took on art direction and coordination responsibilities, eventually leading a team of up to 15 designers. That combination has given me a clear understanding of both what strong visual direction requires and what it takes to carry it through production.

I like being involved from concept development and visual system design through final adaptations. I’m especially interested in ideas that can grow across formats without losing consistency, rather than treating each asset as an isolated piece.

Photoshop, Illustrator, and InDesign are my main tools. I also work with After Effects, Premiere Pro, Figma, and ComfyUI, bringing motion and generative AI into the process when they add something concrete to the work.

I’m particularly interested in projects where a visual idea needs to grow, adapt, and stay consistent across different formats, whether in campaigns, brand identity, or digital design. That’s the kind of work where I can contribute the most.

Skills

23 capabilities

Tech stack & tools

Working toolkit

Experience

Career history

Graphic & Multimedia Designer Front Porch Solutions

Developed and maintained modular visual systems for 15 U.S. client accounts, ensuring brand consistency across advertising, landing pages, web assets, presentations, and print materials.

Created multichannel campaigns for FragranceX and Perfume.com spanning email marketing, e-commerce, on-site banners, social media, and web. Produced seasonal concepts, new-business proposals, corporate reports, executive summaries, sales materials, menus, promotional assets, motion graphics, and AI-assisted visual work for B2B and B2C clients.

Graphic & Multimedia Designer Fela Media

Developed 10 brand identities and contributed to 20 marketing campaigns for financial services, technology, education, tax, and consumer-service clients.

Created integrated launch campaigns from identity and creative concept through web, social, paid media, email, and promotional execution. Designed conversion-focused landing pages, social content, Meta Ads and Google Ads variations, ebooks, motion graphics, and video assets for lead-generation initiatives.

Design Coordinator / Art Director Robin Strategic Creative Agency

Led a team of up to 15 designers, setting visual standards, production priorities, and review processes after being promoted from Graphic Designer.

Coordinated B2C, B2B, and experiential campaigns across 10 accounts, including Pepsi, 7UP, P.A.N. Venezuela, Johnnie Walker, Nestlé, and Golden. Served as lead designer for Premios Pepsi Music 2020 and contributed to the Pepsi Legacy 2020 visual system.

Graphic Designer Robin Strategic Creative Agency

Designed digital and print materials for national campaigns, events, and activations for Pepsi, 7UP, Dogourmet, and Golden.

Led the visual-system and master-asset design for the 2018 and 2019 editions of Premios Pepsi Music, supporting campaign rollout and format adaptation. Collaborated on digital creative materials for Johnnie Walker Fest Venezuela 2019.

Part-Time Graphic Designer Groowly Digital

Worked remotely as a part-time graphic designer for a Venezuela-based digital agency.

Supported graphic design production alongside other professional roles.

Part-Time Graphic Designer Packs Agency

Worked remotely as a part-time graphic designer for a Venezuela-based agency.

Supported agency design work alongside formal graphic design education and other professional experience.

Education

Learning history

Instituto Universitario de Diseño Las Mercedes

Technical Degree, Graphic Design

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

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