Veronica Lopez Valenzuela
Veronica Lopez Valenzuela

Senior Regional Marketing Manager and Product Manager

Open to offers · Member since 23 Sep 2026
Location
Toluca, Mexico
Desired salary
5000–7000 USD/monthly
Work preference
Remote Only / Full Time
Experience level
Senior

About

Professional summary

I am a senior marketing and product management professional with 25 years of executive experience in the international technology sector. I specialize in regional marketing strategy, brand positioning, portfolio management, and commercial growth across Latin America.

I lead data-driven marketing initiatives that connect brand strategy with measurable sell-out, revenue, inventory, and profitability objectives. My experience includes budget management, pricing, promotional planning, forecasting, product launches, and market intelligence.

I have managed retail, wholesale, distribution, and e-commerce channels, including Amazon, while coordinating trade marketing, public relations, and market intelligence partners. I focus on maintaining global brand consistency while adapting execution to regional market needs.

I am experienced in building strategic relationships with major technology partners and aligning cross-functional teams across marketing, sales, purchasing, warehouse, and product organizations. I also train commercial teams on product portfolios and competitive advantages.

My leadership style combines strategic vision, high-level negotiation, adaptability, and disciplined execution. I am committed to optimizing marketing ROI, accelerating inventory turnover, strengthening channel development, and improving product portfolio profitability.

Notice period: 2 weeks

Skills

25 capabilities

Tech stack & tools

Working toolkit

Development

Experience

Career history

Regional Marketing Manager TPV Mexico

Managed and executed marketing budgets by business unit across the NOLA region, optimizing corporate return on investment. Led digital and trade marketing strategies and commercially managed key platforms, including Amazon, while supervising regional agents.

Analyzed weekly sell-out metrics by account and product to adapt tactics and support commercial goals. Coordinated external public relations and market intelligence agencies to maintain consistency with global brand identity.

P&S Product Manager Brother International de México

Developed and executed marketing strategies for retail and wholesale channels to accelerate market positioning and brand expansion. Designed promotional plans, pricing strategies, and sell-out tactics to improve inventory turnover and revenue.

Managed sales forecasting and new product launches, aligning inventory supply with projected demand. Trained internal and external sales teams on the commercial portfolio to strengthen technical knowledge and deal closure effectiveness.

Consumer NB Brand Manager Lenovo Mexico

Managed the consumer product portfolio and implemented exit plans for obsolete inventory to reduce financial impact. Controlled plant forecasting processes and aligned portfolio development with corporate KPIs and sales projections.

Managed quarterly promotional budgets and developed joint demand-generation programs with Intel, AMD, and Microsoft. Coordinated certifications and promotional bundles with purchasing, marketing, warehouse, and sales departments.

P&S Product Manager Brother International de México

Held the P&S Product Manager role at Brother International de México. The resume identifies this as part of the candidate's long-term product management experience in the technology sector.

Specific responsibilities and achievements for this period were not provided in the resume text.

Mobility Product Coordinator Hewlett Packard

Held the Mobility Product Coordinator role at Hewlett Packard. This position contributed to the candidate's experience in technology product and commercial operations.

Specific responsibilities and achievements for this period were not provided in the resume text.

Brand Assistant and Jr. Product Manager Hewlett Packard

Worked as Brand Assistant and Junior Product Manager at Hewlett Packard. This role represents early experience in brand and product management within the technology industry.

Specific responsibilities and achievements for this period were not provided in the resume text.

New Business CRM Compaq

Worked in New Business CRM at Compaq. This role was part of the candidate's early professional experience in the technology sector.

Specific responsibilities and achievements for this period were not provided in the resume text.

Education

Learning history

Universidad Tecnológica de México

Bachelor's Degree, Marketing

Bachelor's Degree in Marketing.

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

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