I am a senior marketing and product management professional with 25 years of executive experience in the international technology sector. I specialize in regional marketing strategy, brand positioning, portfolio management, and commercial growth across Latin America.
I lead data-driven marketing initiatives that connect brand strategy with measurable sell-out, revenue, inventory, and profitability objectives. My experience includes budget management, pricing, promotional planning, forecasting, product launches, and market intelligence.
I have managed retail, wholesale, distribution, and e-commerce channels, including Amazon, while coordinating trade marketing, public relations, and market intelligence partners. I focus on maintaining global brand consistency while adapting execution to regional market needs.
I am experienced in building strategic relationships with major technology partners and aligning cross-functional teams across marketing, sales, purchasing, warehouse, and product organizations. I also train commercial teams on product portfolios and competitive advantages.
My leadership style combines strategic vision, high-level negotiation, adaptability, and disciplined execution. I am committed to optimizing marketing ROI, accelerating inventory turnover, strengthening channel development, and improving product portfolio profitability.