Event Marketing and Brand Activation Specialist

I led the repositioning and growth of the Business Networking Forum within the International Mining Convention, transforming it from a low-participation format into a highly demanded industry space. The 2025 edition reached 149 participating companies.

I coordinate event planning and execution, including agenda management, logistics, suppliers, on-site operations, and participation from national and international mining and supplier companies. I maintain communication with CEOs, CFOs, and senior executives, support sponsorship outreach and proposal coordination, and prepare post-event reports, presentations, insights, and recommendations.

I coordinated Terraforte's participation and brand activation efforts across approximately 20 industry trade shows, including its eighth participation in a major agricultural expo in Mexico. I managed logistics, promotional materials, booth setup, and on-site operations to ensure a strong brand presence and smooth event execution.

I supported marketing and brand-promotion initiatives that strengthened market positioning and contributed to new business opportunities. I also prepared commercial proposals, completed post-event client and prospect follow-up, and developed standardized technical product sheets and commercial materials to support the sales process.

I increased account activity from approximately five to 20 monthly orders, representing growth of more than 300%, through active commercial management, personalized client service, and continuous follow-up. I generated sales through prospecting and by responding to commercial requirements.

I followed up on quotations, orders, and confirmations, while coordinating deliveries and communication with clients and internal teams to ensure timely fulfillment and issue resolution. I strengthened active account relationships through responsive service, post-sales follow-up, and support throughout the purchasing process.

I initiated and coordinated the implementation of the ISO 50001 Energy Management System from scratch, establishing processes, documentation, and action follow-up. The company obtained certification approximately one year after my departure.

I also participated in the implementation and follow-up of the ISO 14001 Environmental Management System, coordinating activities and documentation across departments. I prepared reports and presentations to track indicators and management progress, and collaborated with internal stakeholders and the marketing and internal communications area.

Advanced program in corporate communication and digital marketing.

Master's degree in Green Economy.

Economics studies completed through the Erasmus Program in Toledo, Spain.

Bachelor's degree in Business Management.

Business English education at C2 level in Bournemouth, United Kingdom.