I am a BS Information Systems student and aspiring marketing professional with hands-on experience in growth marketing, copywriting, content strategy, market research, and presentation design.
I have contributed to LinkedIn thought leadership, multi-channel campaign copy, and content initiatives that improved profile visibility, audience engagement, inbound leads, and qualified leads for technology and career-focused organizations.
My background combines marketing communications with systems analysis, business process optimization, enterprise architecture, and digital innovation. I use research and data analysis to turn market insights into practical content and business recommendations.
I have also supported webinar production, speaker coordination, post-event engagement, community development initiatives, and stakeholder communication. I enjoy working across multidisciplinary teams to deliver organized, audience-centered projects.
I am especially interested in consulting, business strategy, sustainability, social impact, environmental journalism, policy analysis, and digital innovation. I bring a collaborative, research-driven approach to solving business and community challenges.
Through technology and innovation programs, I have helped develop solution concepts in financial literacy, sustainable marine resource management, and agricultural supply-chain challenges. I am eager to apply my marketing, research, and systems thinking skills in a junior professional role.
Developed and executed targeted LinkedIn content and thought leadership initiatives for the CEO, increasing personal profile views by 120% and inbound partnership leads by 40% within three months.
Crafted and optimized high-converting copy for multi-channel campaigns. The work doubled audience engagement rates and contributed to 30% growth in qualified leads for Workbean services.
Conducted market intelligence research on more than 50 external sponsors and strategic partners for the TechListens February 2025 event. Synthesized actionable findings to improve B2B communications with SMEs, fintech startups, and enterprise technology leaders.
Analyzed more than five thought leadership articles and delivered data-driven content strategy recommendations. The work supported stronger marketing campaign performance and industry thought leadership positioning.
Created thought leadership content marketing materials focused on career development and job-search optimization. Campaign content generated more than 60,000 LinkedIn engagements and an empathy burnout awareness campaign reached more than 185,000 Facebook engagements and 335,000 impressions.
Facilitated three strategic webinar sessions for more than 3,000 participants. Managed end-to-end production through content curation, speaker coordination, and post-event engagement strategies that sustained growth of more than 100 followers weekly.
Participated in the PSHS Science Immersion Program under the Department of Chemistry, specializing in materials science and nanotechnology research.
Performed titration experiments, synthesized silver, conducted SEM analysis, assessed wire stress and strain, and programmed luminosity sensors using Arduino.
Executed community development initiatives in collaboration with more than 30 volunteers.
Coordinated emergency relief distribution, media literacy training, service-learning facilitation, and multi-stakeholder dialogue sessions.
Bachelor of Science, Information Systems
GPA: 3.67/4.0. Magna Cum Laude. Core studies include business process optimization, systems analysis and development, enterprise architecture, strategic IS management, digital innovation, and technopreneurship.
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