Senior Growth Marketer

I drive global B2B go-to-market strategy across Yondr's digital platforms, physical products, and mobile applications. I translate policy shifts and market trends into prioritized regional growth initiatives and manage content, SEO/AEO, and agency partners supporting expansion across North America, Europe, and APAC.

I architect lifecycle and CRM programs across nurture, conversion, re-engagement, and retention, including behavioral segmentation, subscription journeys, lead scoring, qualification, routing, and sales handoff. I own measurement and attribution for more than $30M in influenced pipeline, improving lead-to-opportunity conversion by 18%, pipeline influence by 15%, and opportunities by 22%, while leading organizational AI strategy and GTM tooling adoption.

I translated complex B2B products and professional services into clear product positioning, campaign messaging, and sales enablement materials across customer segments and channels. I shaped go-to-market approaches that made product value easier for customers and sales teams to understand.

I rebuilt acquisition, nurture, re-engagement, and retention journeys through behavioral segmentation and AI-enabled workflows. I led multi-channel growth across paid, organic, email, ABM, and web, using attribution and experimentation to drive approximately 30% average client revenue growth within eight months while reducing acquisition costs by 16%.

I owned the launch strategy for new B2B healthcare products across digital channels, translating complex product value into positioning, messaging, and campaigns. These launch efforts increased engagement by 13% within three months.

I also led end-to-end optimization of digital experiences and conversion paths using A/B testing and behavioral analytics. This work improved conversion efficiency and contributed to 40% growth in organic acquisition.

I evaluated channel performance, audience engagement, and competitive benchmarks across SEO, paid media, and other digital channels. My analysis supported data-driven acquisition optimization and reduced CPC by 16%.

I coordinated trade shows, product launches, and media events while developing executive communications and market-facing narratives. These activities increased brand awareness and stakeholder engagement.

I led strategic initiatives for Tencent Cloud's B2B service platform, driving product enhancements and operational transformation across enterprise customer support functions. The work improved team efficiency by 25% and strengthened service delivery.

I developed customer-facing digital experiences and CRM solutions informed by user insights. These solutions achieved 95% adoption and improved campaign ROI by 30% through stronger product engagement and performance.