Brand, Communications & Content Director

Founded and direct an own fashion venture in Mexico City, leading end-to-end brand creation from concept, naming, positioning, and identity to product development, production, e-commerce, and communications.

Lead creative direction, collection development, digital-channel sales, and operations for a physical point of sale.

Led brand strategy, positioning, and communications for a portfolio of four brands in technology, education, and digital wellbeing. Developed strategic recommendations for senior management and coordinated multidisciplinary teams and vendors across content, design, marketing, and web development.

Directed Instituto Azul Cobalto's research-based rebranding, including market, competitive, trend, and audience research, buyer-persona definition, value proposition, positioning, communications strategy, and content architecture for more than 120 academic programs. Created ANKANA from the ground up and developed positioning and communications strategies for NIMBUS and ESPOL México.

Directed statewide communications, positioning, narrative, media, and reputation strategy for the national political party's Morelos organization, reporting directly to leadership.

Managed crisis and reputation communications under high public exposure, including messaging, timing, media response, and engagement with critical audiences. Led an eight-person team, established communications guidelines, trained spokespersons, and contributed to an election cycle in which the gubernatorial vote increased from approximately 3% to 18%.

Co-founded and led a real estate agency in Acapulco, creating its brand concept, naming, positioning, and verbal identity from launch.

Directed marketing and sales, property strategy, digital presence, client acquisition, commercial relationships, and a team of agents through closing. Also managed operations in coordination with accounting, including invoicing, contracts, and compliance.

Served on the gubernatorial campaign strategy team, analyzing audience research to define positioning, narrative, and communications strategy.

Led a 10-person multidisciplinary team and provided strategic oversight for design, photography, video, digital content, advertising, and press. Advised the candidate on positioning, image, messaging, and public communications, helping increase statewide vote share to approximately 14%.

Developed communications, positioning, and public-agenda strategies for legislative leaders and committees, tailoring narratives and messages to different audiences.

Managed relationships with media and institutional stakeholders and participated in working groups focused on civic participation, femicide, and vicarious violence.

Directed destination-branding, promotion, and communications strategy for the State of Morelos at regional and national levels.

Developed and launched the Morelos Es platform, integrating market research, positioning, content, media, events, and activations. Led a multidisciplinary team, coordinated agencies and vendors, and managed relationships with national media and tourism-sector stakeholders.

Directed editorial operations for a monthly nationally distributed publication with approximately 42,000 copies per issue.

Led an editorial team of approximately 12 people and shaped content, editorial direction, and production.

Developed and edited lifestyle content for nationally distributed newspaper supplements.

Coordinated contributors and subject-matter specialists across fashion, travel, food, hospitality, and photography.

Managed editorial and art coordination for a nationally distributed magazine with approximately 100,000 copies per issue.

Supported publication planning, content development, visual coordination, and editorial quality.

Translated, edited, and proofread literary and specialized publications.

Built foundational expertise in editorial quality, language, publishing workflows, and written communications.

Professional degree awarded under Acuerdo 286, accrediting knowledge acquired through professional experience.

In progress; expected completion in 2028.