Product Marketing Securden
Conduct competitive intelligence and market research across password manager and CIEM products. Analyze competitive gaps, differentiators, feature parity, and positioning opportunities, and create comparison materials, battlecards, and product guides for sales teams.
Partner with Product, Engineering, Sales, and Marketing teams to translate technical capabilities into product messaging, value propositions, go-to-market assets, UI text, documentation, and customer-facing content. Support feature launches by researching and testing functionality and producing release notes, FAQs, tutorials, knowledge-base content, video guides, and feature walkthroughs.
Develop SEO and demand-generation content, including a NordPass Alternative webpage that achieved first-page Google visibility and generated more than 300 sessions, including 116 organic sessions in five months. Managed product listings across more than 30 third-party websites and supported channels that generated leads through listings, publishing, social platforms, and relevant Reddit conversations.
Produced video and thought-leadership content, including a JIT Access video that earned more than 500 YouTube views and DORA content that achieved 25% organic engagement and 1.5 minutes of average organic engagement time during peak performance.