Digital Designer and AI Creative

Rejoined VCO Agencia de Marca as an AI Creative, leading the integration of generative AI tools including Higgsfield, Magnific, and Midjourney into creative production for advertising, programmatic, and organic content.

Designed a generative AI template system capable of producing up to 40 creatives per hour. Developed corporate identities, brandbooks, brochures, POP materials, and 360° campaign assets while collaborating remotely with teams and clients in Ecuador, Colombia, and the United States.

Integrated generative AI into the creative production workflow, reducing cronopost delivery time by 30% while maintaining final content quality.

Created multiple advertising variations for A/B testing and designed assets for ads, programmatic campaigns, and organic content. Produced and edited video content for digital advertising and optimized creative processes through AI-enabled workflows.

Advanced from Digital Multimedia Designer to Creative Production Coordinator after demonstrating strong creative and production capabilities.

Implemented generative AI tools to improve production efficiency and oversaw social media assets, key visuals, 2D animations, media kits, and advertising materials. Collaborated with internal teams and external clients in hybrid and remote settings.

Designed visual brand identities and short-term advertising campaigns for agency clients.

Created social media-oriented creative assets aligned with campaign objectives and brand direction.

Designed visual assets for digital marketing campaigns and advertising initiatives in a fully remote environment.

Supported social media content production with creative pieces tailored to digital channels.

Worked with the Product Design Academic Area as a Visual & Interactive Designer in a fully remote role.

Laid out corporate reports and coordinated with editorial and technical teams to deliver structured visual materials.

Developed audiovisual scripts and participated in video recording, editing, and 2D animation production.

Created graphic design and print materials for organizational communication needs in an on-site role.

Completed a Master's Degree in Design Management in Colombia.

Completed a Bachelor's Degree in Graphic Design in Ecuador.