Senior Direct Response Copywriter

I own full-funnel direct response copy for DTC and consumer brand clients, including ad copy, advertorials, landing pages, sales pages, checkout experiences, and post-purchase upsell and downsell flows. I also write website copy, product descriptions, brand voice guidelines, blog posts, guides, and case studies.

I manage email and SMS lifecycle campaigns and automations, including welcome, abandoned-cart, win-back, and post-purchase programs, using Klaviyo and similar platforms. I write paid Meta and Google ads, organic social content, and content calendars for selected accounts.

I conduct voice-of-customer and competitor research to document project hypotheses, including constraints, insights, expected changes, and success metrics. I run A/B tests for headlines, subject lines, CTAs, and offers, monitor performance KPIs, manage multiple client accounts, and build AI-assisted research and drafting workflows.

I owned copywriting and offer strategy across sales pages, email sequences, checkout copy, post-purchase messaging, paid social advertising, and e-commerce product descriptions for a premium fragrances and jewelry brand.

I wrote and tested headlines, product positioning, and pricing and offer presentations for launches, contributing to a 74% increase in qualified sales enquiries over two years. I redesigned high-value customer nurture sequences, helping increase average open rate to 34% and click-through rate to 8.2%.

I developed brand messaging guidelines and positioning documents, partnered with design and paid media teams to maintain consistency from ad to landing page, and managed three external design, PPC, and PR agencies or freelancers. I also conducted competitor and market research to guide campaign messaging and positioning.

I wrote product, landing page, paid advertising, e-commerce category page, and website copy for a wellness and skincare brand, while handling product claims carefully within advertising compliance guidelines. I used customer feedback and reviews to identify objections and develop proof points, FAQs, and messaging.

I optimized paid social and search advertising copy, contributing to a threefold increase in paid social reach and 52% growth in organic traffic within 18 months. I also wrote email campaigns for product launches and built and tested landing pages for new releases.

I created blog content, organic social captions, short-form video scripts, and social ad creative. I contributed to consistent tone of voice across packaging, the website, and social channels while supporting SEO, community engagement, and conversion goals.

I wrote marketing content, trade communications, retail materials, packaging copy, positioning copy, point-of-sale materials, newsletters, and internal brand communications for an FMCG tea manufacturing and distribution company.

I planned and wrote email campaigns for trade and retail partners, achieving a 29% average open rate. I also conducted market and competitor research to inform category positioning and brand messaging.

I created social media content and captions to support brand visibility and retail launches. This role built my foundational copywriting experience across multiple formats, audiences, and brand voices.