Head of Growth and Senior Marketing Specialist

Scaled mobile acquisition from zero to more than 200,000 combined iOS and Android downloads and over 100,000 active users. Built a Zapier and Airtable marketing automation pipeline that synchronized acquisition campaigns, onboarding workflows, and CRM data.

Drove B2B and B2C supply growth to more than 1,500 onboarded hosts and 3,500 verified properties through regional and property-type segmentation. Led paid and organic acquisition through Meta Business Suite and Google Ads, supported by a CapCut and AI-powered video content engine. Managed KPIs, budgets, planning, and workflows for a four-person Content, Performance, Design, and PR team using Notion.

Led the marketing and strategy function for a full-service agency in Spain, managing more than 10 client accounts across campaign planning, execution, reporting, and optimization.

Directed content strategy, scriptwriting, and end-to-end content production across the portfolio. Managed cross-functional content, strategy, and account-service teams; led client onboarding; conducted KPI reviews; and streamlined metadata organization and internal reporting through process automation.

Directed organic and paid demand-generation campaigns that generated more than 100,000 qualified leads and 60 million video views and impressions. Applied customer segmentation and Zoho CRM pipelines to route leads by intent and lifecycle stage.

Built video and influencer marketing campaigns for Intezia, Estei, and Crediya, using CapCut, Canva, and Mailchimp for production and lead nurturing. Tailored growth roadmaps for partner startups, increasing active-user visibility by 40%, and secured alliances with FedeIndustria and Exposalud Plus for campaigns with more than 10,000 in-person attendees.

Designed social marketing and communications strategies that increased audience engagement by 35%. Used customer segmentation to tailor messaging and campaign execution across platforms.

Created viral video marketing campaigns that generated more than 500,000 impressions per campaign. Produced content with CapCut and early generative AI workflows, and applied the END framework to personal-brand consulting for individual and executive clients.

In progress.

Executive program in environmental and strategic analysis.

Specialization in artificial intelligence.