Jose David Arroyave
Jose David Arroyave

E-commerce and Digital Marketing Manager

Open to offers · Member since 25 Sep 2026
Location
Envigado, Colombia
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Mid

About

Professional summary

I am a Business Administration student with more than four years of experience scaling e-commerce operations, digital marketing initiatives, and logistics processes.

I develop and manage online stores using Shopify and WordPress, with a focus on improving customer journeys, user experience, and conversion opportunities.

I plan, execute, and monitor Meta Ads campaigns for B2C customer acquisition, conversion, and retention. I use an analytical, profitability-oriented approach focused on ROAS and audience performance.

I have experience managing national supply chains through dropshipping models, negotiating with importing companies, supervising physical inventory, and coordinating last-mile shipments.

I also create content and use TikTok live streaming strategies to diversify acquisition channels, increase engagement, and strengthen digital audience retention.

My background includes inventory analysis, administrative support, event logistics coordination, and commercial promotion. I combine operational leadership, customer focus, and quantitative analysis skills.

Skills

23 capabilities

Tech stack & tools

Working toolkit

Development

Experience

Career history

E-commerce & Digital Marketing Manager (Independent) Ventas Digitales

Develop and manage online stores on Shopify and WordPress, optimizing customer journeys and UX/UI purchasing experiences.

Plan, execute, and monitor Meta Ads campaigns focused on B2C acquisition, conversion, and customer retention. Manage national dropshipping supply chains, negotiate with importing companies, oversee physical inventory, coordinate last-mile shipping, and implement TikTok content and live streaming strategies.

Inventory Analyst and Administrative Assistant Intern Distribuidora Pasteur S.A.

Performed analytical inventory control to ensure product availability, reduce discrepancies, and improve operational traceability.

Prepared management workflow reports and provided cross-functional support for document management, contributing to the optimization of administrative processes.

Logistics Coordinator (Project-Based) L&M Agencia BTL

Led operational logistics for multiple commercial events and coordinated multidisciplinary field teams.

Aligned logistics operations with client commercial objectives, ensuring efficient execution and compliance with event schedules.

Commercial Promoter Bull Marketing

Executed promotional strategies and direct technical advisory for Panasonic products, supporting effective sales closures.

Improved sales indicators at assigned physical points through proactive, solution-oriented customer service.

Education

Learning history

Universidad EAFIT

Bachelor's Degree, Business Administration

Business Administration undergraduate program. Expected graduation: December 2026. Completed four semesters of Finance studies, building solid quantitative analysis foundations.

Programa Surotec

Training Program, Technology and Software Development

Training in technology and software development.

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