I am a commercial and operational executive with more than 15 years of international leadership experience across B2B SaaS, PropTech, digital transformation, and platform economies.
I build predictable revenue engines, scale cross-border operations, and improve P&L performance through commercial strategy, partnership development, and operational optimization.
My background combines hands-on sales execution and enterprise systems expertise, including CRM/ERP architecture, API integrations, workflow automation, and data governance.
In my current role, I lead public-sector digital transformation initiatives, connecting operational stakeholders, vendors, and developers to automate complex processes and improve data quality.
Previously, I led European go-to-market expansion and partner acquisition in the vacation-rental sector, delivering ARR growth and launching technology-enabled onboarding solutions.
I have also delivered executive consulting engagements internationally, supporting operational turnarounds, procurement redesign, commercial expansion, and high-value contract negotiations.
Lead digital transformation, system architecture, and vendor governance across seven operational units in a public-sector environment.
Spearheaded Microsoft Dynamics 365 CRM architecture with strict data governance and 100% GDPR compliance. Optimized cross-departmental workflows to reduce process duplication by 20% and serve as the liaison between operational stakeholders and technical developers for business-process automation.
Led European go-to-market strategy, partner acquisition, and portfolio expansion across key regional markets.
Acquired more than 100 high-value commercial properties, increasing regional market share by 15% in 24 months and generating €250K in new annual recurring revenue. Designed and launched a mobile property onboarding tool featuring automated GPS geocoding and real-time API synchronization with Airbnb, Booking.com, and Vrbo.
Directed international executive consulting engagements across Europe, North America, and the Caribbean, focused on operational turnarounds, procurement redesign, and commercial expansion.
Delivered more than $25M in cumulative client profit improvements through operational and financial optimization. Restructured procurement and operational frameworks to improve organizational efficiency by 15–25% and negotiated international real-estate and renewable-energy agreements exceeding €5M.
Managed B2B fleet acquisition, key-account development, and corporate sales strategy in Helsinki.
Secured more than 600 C-level B2B meetings and closed over €1M in fleet contract value within one year. Expanded revenue from key corporate accounts by 30% through structured relationship management.
Vocational Qualification in Business & Administration, Business & Administration
GPA: 3.9 / 5.0.
Car Sales & Commercial Methodology Degree, Car Sales & Commercial Methodology
GPA: 4.2 / 5.0.
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