Andrea Paredes
Andrea Paredes

Strategic Business Leader | Business Development

Actively looking · Member since 25 Sep 2026
Location
Bogota, Colombia
Desired salary
Confidential
Work preference
Remote Only / Full Time
Experience level
Junior

About

Professional summary

I’m passionate about turning ideas into meaningful business results and helping organizations grow through people, strategy, and strong relationships. Throughout my career, I’ve had the opportunity to lead teams, develop businesses, build strategic partnerships, and drive transformation in challenging and constantly changing environments. I enjoy connecting people and opportunities, understanding complex business challenges, and finding practical ways to turn them into growth and impact. I’m especially motivated by organizations that value innovation, collaboration, customer experience, and purpose. I bring a strategic mindset, a strong commercial perspective, and a genuine commitment to developing people and creating value. For me, great leadership is about connecting strategy with people and turning possibilities into action.

Notice period: immediately

Experience

Career history

Strategic consultancy Simbiotica LAB

Lead the incubation and acceleration of high-impact ventures, transforming innovative initiatives into scalable and profitable business units across domestic and international markets.
Design and oversee financial structuring strategies, leading capital fundraising initiatives and defining business expansion roadmaps.
Leverage AI tools, including ChatGPT and Google Gemini, to optimize strategic analysis, decision-making, business planning, and operational efficiency.
Build strategic ecosystems through executive-level networking, partnerships, and investor engagement, strengthening market positioning and business growth.
Mentor entrepreneurs and executive teams, aligning investment strategies with operational execution to accelerate sustainable growth.

Key Achievements
Successfully secured strategic funding for multiple business initiatives, improving financial viability and long-term scalability.
Established high-value strategic partnerships that accelerated market positioning, investor engagement, and business expansion.
Led the incubation of innovative projects that evolved into scalable, revenue-generating business opportunities.

SME Sales Manager Davivienda

Led the commercial strategy for the SME Banking segment, managing a portfolio of over 150 business clients and driving sustainable portfolio growth, retention, and profitability.
Managed and coached a team of 12 commercial professionals, ensuring consistent achievement of business objectives while fostering talent development and high performance.
Designed and executed customer acquisition, retention, and portfolio expansion strategies, delivering 30%+ portfolio growth during key business periods.
Monitored business performance through KPIs, leveraging data-driven decision making to improve sales, customer experience, and operational efficiency.
Strengthened long-term client relationships through consultative financial solutions and customer-centric strategies.
Coordinated cross-functional initiatives to improve commercial execution, operational excellence, and branch performance.

Key Achievements
Recognized among Davivienda's Top Commercial Leaders Nationwide at the 2024 National Convention for outstanding commercial performance.
Led branches ranked among the Top 10 nationwide (2020), #2 nationwide (2015), and #1 nationwide (2012) based on commercial performance and operational excellence.
Recipient of the 2023 Bolívar Innovation Award for implementing innovative commercial strategies that enhanced customer acquisition and business growth.

Branch Director Citibank

Directed branch operations, ensuring the achievement of commercial, operational, and customer service objectives while maintaining compliance with Citi's global standards.
Led cross-functional teams focused on sales, operations, and customer experience, driving operational efficiency and service excellence.
Implemented customer experience improvement initiatives that strengthened client loyalty, service quality, and commercial performance.
Oversaw branch operations, internal controls, regulatory compliance, and performance management through KPIs and continuous improvement initiatives.
Built strong relationships with business and retail customers by delivering consultative financial solutions and exceptional service.

Key Achievements
Achieved a 100% audit score, receiving the highest operational compliance rating nationwide.
Recognized among the top-performing branch directors for excellence in customer service, operational execution, and regulatory compliance.
Successfully implemented operational improvement initiatives that increased customer satisfaction and strengthened branch performance.

Education

Learning history

instituto europeo de posgrados

Master of Business Administration (MBA), Direccion General

Universidad San Martin

Strategic Marketing Management, Business Administration and Management

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