Marketing Executive – CRM & Marketing Operations

I am a Marketing Executive specializing in CRM administration, marketing operations, lead data quality, and campaign performance analytics. I have spent more than five years working with CRM and lead data to ensure sales teams receive well-qualified, actionable leads.

I manage data quality, segmentation, tagging, and lead qualification across HubSpot, Zoho CRM, Zoho Marketing Plus, and Infor CRM. I am experienced in cleaning, validating, deduplicating, and structuring CRM records while maintaining reliable historical data.

I led the data workstream for a HubSpot-to-Zoho CRM migration, including field mapping, data validation, duplicate removal, and rebuilding segmentation frameworks. I worked closely with the implementation team to verify accuracy before go-live.

I use Power BI and advanced Excel to build monthly and quarterly campaign performance reports, track inquiry volume and lead trends, and support budget decisions. I also monitor Facebook and LinkedIn advertising performance and identify underperforming campaigns.

I build and enrich B2B prospect lists using Apollo.io, LinkedIn Sales Navigator, SEMrush, and Dealfront. I coordinate contact research, manage email audience segmentation, and optimize lists based on campaign engagement and bounce-rate results.