HoReCa Sales Representative

Manage and develop a portfolio of HoReCa accounts across the İzmir region, including restaurants, cafés, hotels, and other on-trade customers. Build long-term customer relationships, conduct regular visits, manage orders, and acquire new accounts.

Drive territory growth by monitoring customer potential, competitor activity, market developments, sales performance, payments, and outstanding balances. Coordinate with logistics and delivery teams, resolve operational issues, and report field insights and customer feedback for commercial decision-making.

Completed a six-month field sales management trainee programme with rotations in on-trade, off-trade, and sales development departments. Gained FMCG field experience through mentor-led market visits and in-store execution observations.

Supported customer relationship management, order follow-ups, issue resolution, payment tracking, and on-site communication. Developed familiarity with distributor operations, routing, execution quality, negotiation dynamics, commercial decisions, and sales KPIs.

Conducted detailed research and prepared written reports for the EU Research Centre at Yaşar University.

Supported the centre's projects through literature review, research activities, and reporting contributions.

Learned purchasing processes using SAP and participated in supplier research, offer management, price control, and raw-material purchasing activities.

Supported international communication processes and attended meetings related to sourcing raw materials from international suppliers and customers.

Engaged with customers, handled requests, and resolved customer issues in a fast-paced retail environment.

Applied analytical problem-solving, adapted quickly to RFID technology, and collaborated with the team to achieve monthly goals.

Completed a banking internship through the National Internship Program of the Presidential Human Resources Office.

Gained exposure to banking and finance while completing programme training in finance, communication, corporate behaviours, and banking operations.

Communicated with customers and supported issue resolution in a retail sales environment.

Developed problem-solving, teamwork, analytical thinking, and technology adaptation skills through use of RFID devices and daily store operations.

Faculty of Human and Social Sciences, Department of International Relations. Honor student; graduated second in the department with a GPA of 3.49/4.00.

Faculty of Business, Department of Business Administration. Continuing as a double-major student.