Senior Brand, Growth & Marketing Leader

I advise SaaS, technology, and consumer brands on go-to-market strategy, growth marketing, brand positioning, demand generation, and AI-enabled marketing execution across APAC and global markets.

I led an AI self-onboarding platform's multi-channel growth execution, improving LinkedIn impressions by 46.7%, clicks by 91.4%, and engagement by 72.2%; increasing Meta Ads lead generation by 108.3%; and achieving a 59.1% email open rate. I also supported Rimini Street with executive engagement and client communications, developed SuperBee Beeswaxwraps' organic social and community strategy, and created brand positioning and an international growth roadmap for Bambu Silver Estela.

Built and scaled MGID Indonesia's marketing and communications function from the ground up, aligning brand growth, demand generation, strategic partnerships, and market expansion with global business objectives.

Led go-to-market programs spanning PR, content, product marketing, and partnerships. Delivered 25% growth in MQLs, generated more than 100 media placements annually, doubled media visibility year over year, improved digital customer journeys through website transformation, and developed O2O acquisition and ecosystem partnership strategies.

Led regional marketing communications strategy and operations across Southeast Asia, Australia and New Zealand, and the Middle East and Africa. Built regional marketing infrastructure and aligned cross-market teams, processes, and campaign execution.

Increased MQLs by 20% and brand engagement by 25% through integrated go-to-market and demand generation campaigns. Led product marketing and campaign launches across markets and strengthened media presence through a structured PR strategy that increased coverage by 50%.

Led brand strategy, integrated marketing, and go-to-market planning for consumer, automotive, FMCG, food and beverage, property, and lifestyle brands, including Makarizo, Maxx Coffee, Jiva Apartment, and Toyota.

Developed positioning, communication strategies, market research, consumer insights, and competitive analysis. Delivered strategies that increased brand awareness by 15% and drove a 25% uplift in engagement and lead generation through integrated campaigns, while managing cross-functional strategy, creative, digital, PR, and media teams.

Led integrated marketing and brand initiatives for multinational consumer brands, including P&G, Unilever, Nestlé, and British American Tobacco. Supported product launches, shopper marketing, consumer engagement, and brand-building campaigns.

Managed 360-degree campaigns across ATL, BTL, digital, experiential, retail, and PR channels. Collaborated with client marketing teams, agency teams, creative partners, production, and media stakeholders to deliver campaigns against brand and commercial KPIs.

Led integrated corporate communication strategy, brand communications, and PR campaigns for TVS Motor Indonesia.

Increased brand awareness by 50% through ATL, BTL, PR, and digital campaigns; generated 20% growth in customer leads and loyalty; managed crisis communications as company spokesperson; and increased media coverage by 50% through structured media relations.

Led integrated marketing communications supporting brand growth, product launches, distributor engagement, and consumer awareness initiatives.

Developed campaigns across ATL, BTL, PR, influencer, event, and digital channels. Increased media coverage by 35%, strengthened brand positioning and consumer engagement, and collaborated with internal stakeholders and external agencies to maintain consistent brand messaging.

Held earlier communications, public relations, media relations, and account management roles across agency and corporate environments.

Built foundational experience in client servicing, brand communications, media engagement, campaign coordination, and integrated marketing execution.

Bachelor's Degree in Communication Studies.