Head of Marketing & Creative Director

I lead marketing, brand, and creative strategy for more than 15 brands across international markets. I build digital ecosystems spanning e-commerce, websites, social media, paid media, CRM, and AI-powered workflows.

I own end-to-end AI creative production, from concept development and creative direction to image and video production, editing, post-production, and scaling delivery through specialized teams. My work has delivered up to 80% sales growth through repositioning, brand design, and full-funnel digital strategy.

I managed marketing communications and digital initiatives across the South Region, covering five countries. I ranked number one worldwide within Rolex by migrating 100% of Official Retailers to Bespoke, the highest of the three solution levels in Rolex's Digital Retailer Programme, positioning the region as a global benchmark.

I built and scaled the digital program from zero, including CRM, websites, SEO/SEM, social media, and digital insights, and delivered 100% of digital KPIs for seven consecutive years. I also managed a multi-million marketing budget and P&L while leading more than 16 Official Rolex Retailers and agency partners across countries and time zones.

I led the White Spirits portfolio, including Absolut, Beefeater, Havana Club, Wyborowa, and Oddka, with responsibility for the company's most relevant brand portfolio in volume and revenue.

I owned digital strategy, brand plans, and 360-degree campaigns across digital, media, experiential, and trade marketing. I led internal teams and agencies, with work recognized globally as a best practice.

I developed and managed the 360-degree brand plan, budget, and strategy for Givenchy across the region.

I supported brand growth by aligning luxury brand positioning, communications, commercial priorities, and regional marketing execution.

I worked as Brand Manager for Premium Brands and Digital Manager for Latin America, supporting brand development and digital marketing initiatives across the region.

I contributed to premium brand strategy, digital communications, and integrated marketing execution in a multinational consumer goods environment.

I worked as a Google Advertising Professional supporting advertising initiatives in Latin America.

I developed experience in digital advertising and performance-oriented marketing for regional clients and campaigns.

Completed a bilingual German and Spanish education, including the Deutsches Abitur.

Bachelor degree in Social Communication Sciences.

Certified in direction and production of cinema and television.

Completed executive education in digital marketing with an outstanding submission grade of 87.2.

Artificial Intelligence certification, ongoing.