I am a senior marketing specialist with experience in paid media, performance marketing, audience development, campaign optimization, and digital growth. I use KPI analysis and testing to improve campaign performance, maximize ROI, and identify opportunities for scalable customer acquisition.
At GoDaddy, I managed paid media initiatives and partnered with internal marketing teams to develop strategies, prioritize opportunities, manage budgets, and deliver campaigns against business goals. I have experience building targeted audiences across multiple advertising platforms and translating performance data into actionable insights.
I also have program management experience in online video performance marketing, including creator sourcing, creator pipeline operations, production coordination, campaign tracking, and stakeholder communication. I supported lower-funnel acquisition campaigns while improving content-production velocity and reducing cost per acquisition.
As a freelance digital manager, I helped small businesses establish and improve their online presence through website design, brand identity, social media management, graphic design, paid Facebook campaigns, and online video content. I combine creative execution with competitor research and audience-focused marketing.
My background also includes administrative billing, customer service, office operations, contract coordination, travel coordination, and sales. I hold a Bachelor of Science in Digital Audience from Arizona State University and have coursework in business administration and graphic design.
I am seeking a marketing role where I can apply my performance marketing, digital strategy, project coordination, analytics, and creative production experience to drive measurable growth.
