Chief Revenue Officer / Commercial Leader

Co-founded a UAE- and Saudi-licensed data and AI consultancy serving enterprise and semi-government clients across the UAE and Saudi Arabia. Established UAE and KSA trade licenses and built the operating business across finance, HR, sales, marketing, and delivery.

Grew revenue 535% from FY2023 to FY2025 to $2.6M, reaching positive EBITDA. Built a $15M+ qualified sales pipeline, managed 40+ enterprise client relationships, and developed a 20+ partner ecosystem including Databricks, Celonis, Collibra, and Mixpanel.

Recruited and leads a team of 20+ across sales, marketing, delivery, and support. Leads the go-to-market launch and investor engagement for OpticIQ, a no-code AI and data-governance command centre designed for GCC regulatory requirements.

Joined a fintech scale-up during SPAC IPO preparation to design and establish business development, customer success, and marketing functions from scratch.

Built CRM and marketing automation frameworks, an end-to-end customer journey, onboarding automation, and a help centre. Recruited and led teams across Singapore, Hong Kong, Malaysia, and the United States, launched a new product, and opened the Australian market.

Recruited by the CEO to build Education Perfect's international business beyond its ANZ customer base. Owned strategy, market selection, organisation design, hiring, and P&L across Asia, the Middle East, Europe, and the Americas.

Grew international revenue from $0 to more than $4.5M in two years and opened offices in Singapore and Dubai. Built a 24+ person international organisation across sales, customer success, SDR, marketing, and teacher-consulting functions.

Held full P&L and budget ownership, reported performance directly to the CEO, and signed 12 new channel partners in 2020. The international business was a principal contributor to the valuation in KKR's $455M acquisition of Education Perfect.

Progressed from Enterprise Account Executive to Sales Director for EMEA and then Southeast Asia. As an Enterprise AE, managed more than 100 major accounts including Philips, Siemens, PwC, ExxonMobil, Oracle, SAP, EY, IBM, HSBC, and Thomson Reuters, finishing as EMEA's top-performing representative for three consecutive years.

As Sales Director, EMEA, built and led a team of seven and developed the regional go-to-market strategy, TAM/ICP, and territory design. Relocated to Singapore at the CEO's request to establish the Southeast Asia, Japan, and North Asia business from greenfield.

Built a team of eight within one year and delivered 400% growth in 2018 and 280% growth in 2019, winning President's Club in both years.

Led new-business sales into enterprise accounts in London.

Worked with accounts representing more than $150M in revenue.

Managed business development activities in London for global business payments solutions.

Ranked among the top three business development managers in the UK, achieving 111% of target in 2011 and 103% in 2012.

Served as Sales Director in London.

Led sales activities for the business.