Marketing Communications Manager

Lead digital marketing initiatives to enhance brand, product, and solution awareness in Vietnam, including social media, EDMs, website content, and public relations.

Lead product launches and go-to-market campaigns by coordinating messaging, customer engagement, campaign activities, and performance tracking. Collaborate with Product Management, Business Sectors, Sales, and Global Marketing to identify positioning, customer segments, business priorities, and local opportunities.

Support market activation through localized content, customer education, loyalty programs, and co-marketing with distributors and partners. Manage budgets, schedules, agencies, vendors, and internal stakeholders to deliver multiple projects on time and within budget.

Promoted Hikvision brand awareness, products, and solutions through digital marketing activities across social platforms, EDM, mobile marketing, public relations, and website channels.

Developed and operated the Hik-Rewards loyalty program to collect distributor and installer customer data, improve customer communication and experiences, and identify sales expansion opportunities. Measured engagement through repeat-customer rates and purchase frequency.

Strengthened relationships with distributors and project partners through co-marketing. Supported the Hik-Solution Training Camp 2021, delivering six online webinars across 12 project-solution topics and attracting 1,046 customers.

Developed and managed inbound marketing programs supporting lead generation, customer acquisition, and brand growth in Ho Chi Minh City.

Planned and produced more than 10 educational eBooks, eight scenario-based case studies, 20 blog posts, and other lead-generation content within 15 months. Built landing pages, CTAs, and email follow-up activities to convert traffic and nurture leads.

Generated more than 50 leads through inbound campaigns and content offers, with lead-to-MQL conversion rates commonly ranging from 30% to 35%. Managed social communities and digital campaigns, and worked with the Head of Marketing on growth initiatives. Received the Outstanding Staff Award in 2019.

Executed marketing campaigns that increased daily transactions from five to 50 orders per day.

Conducted market research and customer-insight analysis to inform campaign planning and content development. Planned and managed daily online content, growing the Facebook page from approximately 800 to 6,000 likes in one year and launching YouTube and LinkedIn channels.

Managed digital advertising, performance tracking, weekly and monthly reporting, email marketing, and communication campaigns with merchants and business partners.

Produced and coordinated television content in Hanoi, working with subject-matter experts and external stakeholders.

Developed foundational experience in content development, interviewing, television production, and project coordination.

Expected graduation in October 2027.

Final GPA: 3.63 (Excellent).