Senior Business Development & Commercial Growth Leader

I am developing a systems-design initiative focused on accountability infrastructure for organizations and individuals navigating sustainability complexity. My work covers sustainability accountability, circular economy, transparency, responsible business practices, and scalable organizational frameworks.

I am developing the Do. Frameworks concept, including Green Claims Accountability, the Circular Accountability Model, and Transparency Infrastructure. I also lead Do. Lab, a behavioral research initiative examining the relationship between individual behavior and broader sustainability outcomes, supported by independent research, strategic analysis, concept validation, and MBA-level commercial thinking.

Developed marketplace-aligned go-to-market and expansion strategies to support cross-border commercial growth in Latvia and Qatar. Analyzed market trends, customer demand signals, assortment gaps, product positioning, and potential commercial channels.

Prepared commercial business cases and feasibility analyses for expansion initiatives and senior stakeholders. Conducted an on-site factory visit in Latvia to understand product and supply-side operations.

Led multi-site wellness and beauty retail operations across more than 20 locations in Doha, Qatar, managing approximately €5.2M in annual turnover and multicultural teams of up to 85 employees. Managed sales, revenue targets, P&L-related performance, inventory, customer experience, operational KPIs, brand standards, visual merchandising, and promotional execution.

Delivered 20% year-over-year revenue growth through KPI analysis, forecasting, coaching, and structured performance management. Led omnichannel and e-commerce initiatives that increased revenue by 35%, supported digital customer journeys and loyalty-program implementation, reduced operating costs by 9%, improved customer retention by 20%, and managed remote and hybrid operations across distributed regional teams.

Founded and operated a profitable e-commerce business in Qatar from concept through commercial operation. Developed the business model, commercial strategy, go-to-market approach, online sales channel, pricing, product assortment, supplier sourcing, vendor relationships, fulfillment, and operating processes.

Achieved profitability within the first year and managed customer acquisition and digital marketing activities that generated more than 10,000 social-media followers in the first year. Oversaw day-to-day commercial performance, customer experience, supplier relationships, and operational delivery.

Managed premium sports and lifestyle retail operations in Doha, Qatar, with a portfolio generating approximately €8.5M in annual turnover. Led commercial and operational performance across retail locations, including sales, inventory, customer experience, brand standards, visual merchandising, events, and marketing activities.

Implemented inventory optimization initiatives that reduced inventory holding costs by 15% and improved customer-service performance by 25%. Supported multi-brand execution for international brands, contributed to the regional launches of Max Mara and Celine, and reduced operational and legal risk by 30% through compliance-focused sales and operations training.

Managed international commercial relationships, supplier partnerships, and category-development activities for a portfolio of more than 70 premium US and European brands in Doha, Qatar. Led B2B supplier and brand-partner relationships, commercial discussions, sourcing initiatives, product portfolio reviews, assortment planning, and regional expansion analysis.

Negotiated and secured an exclusive five-year regional agreement valued at €8.5M and managed supplier negotiations and contract execution. Represented the organization at trade shows in New York, Paris, and Milan, conducting buying meetings, competitive analysis, and presentations for senior stakeholders and international partners.

Managed a luxury and lifestyle retail portfolio in Doha, Qatar, generating approximately €35M in annual turnover. Held responsibility for multi-brand and multi-location retail operations, including sales performance, customer experience, operational execution, team performance, and commercial alignment.

Led the commercial and operational implementation of more than 15 new stores and retail concepts. Participated in buying meetings and commercial discussions with international brands, worked on assortment and product performance, and improved operational efficiency by 15% through process optimization and structured team development.

Completed an MBA focused on business strategy, commercial management, financial analysis, marketing, operations, and organisational planning. Developed and successfully defended a strategic business project for an ethical, sustainability-driven consumer wellness and community retail venture, including market analysis, segmentation, positioning, SWOT, PESTEL, Porter's Five Forces, financial planning, and ESG integration.

Bachelor of Arts in Economics with a GPA of 3.6/4.0.