Macarena Otero
Macarena Otero

Business Process & Project Manager

Not looking · Member since 28 Sep 2026
Location
Montevideo, Uruguay
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a Business Process and Project Manager with experience leading customer experience, operations, process improvement, and automation initiatives in fast-paced environments.

I translate customer and operational needs into scalable solutions, working end-to-end from requirements definition and process design through implementation, testing, KPI tracking, and continuous improvement.

I have led cross-functional teams across Operations, Quality, Account Management, Technology, Product, and external providers. My work focuses on improving efficiency, customer outcomes, retention, and operational visibility.

I use data analysis, dashboards, automation, and AI tools to identify process gaps and deliver measurable improvements in service levels, handling times, workflow automation, and workforce performance.

My experience includes Customer Success, call center operations, payment operations, account management, customer retention, and implementation of tools such as Freshdesk, Freshchat, Looker, Tableau, Power BI, and WhatsApp API.

I am a proactive, analytical professional with strong stakeholder management, leadership, negotiation, and problem-solving skills.

Skills

28 capabilities

Tech stack & tools

Working toolkit

Collaboration

Experience

Career history

Business Process & Project Manager Masterson Seguridad

I lead end-to-end process improvement, automation, and operational transformation projects, coordinating Technology, Operations, and external providers from requirements definition through implementation, testing, and continuous improvement.

I increased operational update automation from 89% to 94%, freeing approximately 0.5 FTE per shift for direct customer support. I also led call center analytics and real-time dashboard implementations that improved calls answered within the five-second SLA by 9 percentage points.

I implemented automated performance reporting, KPIs, and incentive mechanisms that contributed to lower turnover and absenteeism and reduced paid overtime. I also designed customer success and operational dashboards using Claude and Looker to improve portfolio visibility, prioritization, and data-driven decision-making.

Customer Success & Operations Manager Masterson Seguridad

I led Operations, Quality, and Account Management teams, with responsibility for customer experience, retention, account growth, and operational performance.

I led the implementation of Freshdesk and Freshchat, including workflow design, automations, WhatsApp API integration, interaction tracking, and customer satisfaction measurement. I defined customer experience use cases and requirements for an AI chatbot that automated approximately 30% of conversations and reduced average handling time from two minutes to 30 seconds.

I implemented Zapia automation for quarterly customer outreach, increasing completion from 40% to 100%, and developed AI-supported reporting with Claude and ChatGPT. I also implemented NPS and customer experience dashboards and supported farming, upselling, and contract extension strategies that contributed to 90% customer retention.

Operations Support Associate dLocal

I managed payment operations, workflows, and reconciliation reporting in a fast-paced, multicultural environment.

I coordinated with banks and technical teams to resolve discrepancies, monitor approvals, and ensure SLA compliance. I also identified process improvement opportunities and proposed data-driven solutions in collaboration with cross-functional stakeholders.

Customer Experience Manager NocNoc

I led the Customer Experience team and cross-functional process and product improvement initiatives, connecting customer feedback with Product, Technology, and Operations teams.

I led requirements gathering, workflow design, and implementation of a ticketing system that improved traceability and reduced human data-entry errors by 99%. I also implemented a CRM-based returns workflow that increased customer satisfaction by 5 percentage points and reduced returns by 10%.

I identified customer retention opportunities, coordinated implementation of a retention system that improved retention by more than 15%, and used Excel and Tableau to analyze customer trends and prioritize customer experience and product initiatives.

Account Executive NocNoc

I managed strategic customer relationships, market analysis, and commercial opportunities.

I negotiated contracts and developed solutions aligned with customer needs and business objectives.

Education

Learning history

Kedge Business School

International Exchange

International exchange program.

Senpai

Social Media Content Creation, Social Media Content Creation

Training in social media content creation.

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

Jobs Talent AI Tools Salaries
Menu