Senior Product Designer

Worked on billing, access management, and conversational AI for a B2B SaaS product. Led discovery, research, prototyping, validation, and product-evolution initiatives in collaboration with product, engineering, and customer support teams.

Analyzed support conversations and designed billing notification journeys that contributed to a 43% reduction in overall delinquency. Redesigned permissions and roles, detailed invoices, and real-time usage dashboards. Designed AI-assisted agent creation and editing experiences, reducing setup and editing time from about three days to approximately one hour through research, prompt analysis, prototyping, interviews, and usability testing.

Designed digital product experiences across several Editora Globo brands, covering discovery through delivery. Responsibilities included research, competitive analysis, experience definition, development follow-up, and metrics analysis.

Led the CBN digital redesign and information architecture consolidation, integrated podcast and on-demand content, and redesigned Globo Rural with weather and agricultural commodity features. Conducted discovery for Autoesporte, using reader research, competitive analysis, and content-consumption data to define an end-to-end car comparison tool.

Led the e-commerce Digital Design function after being promoted to lead. Distributed work, followed deliveries, and supported the professional development of a junior designer and an intern.

Conducted card sorting for the website category structure, redesigned the post-purchase transactional email journey, and participated in the e-commerce rebrand. Owned design QA for new interfaces before implementation.

Designed user flows, wireframes, prototypes, and interfaces for desktop and mobile e-commerce experiences.

Used mobile behavior analysis to identify low interaction with secondary carousel banners and supported changes that increased clicks and offer conversion. Structured email marketing flows and templates, monitored open, click, and revenue metrics, and analyzed navigation and campaign performance with Google Analytics and VTEX.

Created visual identities and graphic materials for fashion retail campaigns, window displays, point-of-sale materials, and e-commerce.

Supported brand communication across physical and digital customer touchpoints.

Produced image editing and graphic design materials for the fashion retail brand.

Created assets for blog content and email marketing communications.

Designed educational materials and interactive content for tablet experiences.

Contributed visual design expertise to educational communication initiatives.

Supported photography classes and experimental photography projects at the university.

Assisted teaching activities and practical learning experiences for students.

Created layouts for educational materials for the Projovem Urbano program.

Supported the visual communication and production of learning resources.

Postgraduate-style program in strategic UX design management.

Degree in visual communication design.

Exchange program in fine arts.