Strategic Marketing Lead with 18+ years of experience orchestrating complex, multi-channel marketing programs across B2B, B2C, retail, e-commerce, SaaS, and industrial environments. Proven track record of bringing structure, accountability, and strategic direction to high-volume marketing initiatives by coordinating cross-functional teams, managing campaign timelines and deliverables, and translating complex initiatives into clear execution plans. Experienced in marketing operations, campaign management, stakeholder communication, vendor coordination, and performance reporting, with a hands-on approach to keeping programs aligned with business objectives. Adept at leveraging analytics, project management tools, AI, and automation to streamline workflows, improve execution, and drive measurable marketing results.
Owned digital merchandising and product detail page strategy focused on improving conversion rate and average order value.
Led product launches and SKU onboarding, including taxonomy, pricing, and content. Translated technical specifications into SEO-driven product messaging and optimized performance using behavioral, search, and sales data.
Owned a $300K digital profit-and-loss portfolio and led go-to-market efforts for industrial and software products. Drove pipeline through multi-channel campaigns across paid, social, and vendor channels.
Increased conversions by 40% through video and Performance Max launches. Optimized positioning with market, customer, and performance insights; enabled sales through product training and technical messaging; and delivered leadership insights influencing roadmap and spending decisions.
Led go-to-market strategy for subscription software and increased adoption by 35% in the first year. Managed lifecycle strategy, including A/B testing and retargeting, to improve conversion and retention.
Reduced customer acquisition cost by 61% across a paid media portfolio exceeding $200K. Built five Power BI dashboards, became an organization-wide super user, and used data-driven insights to influence product roadmap and marketing investment.
Executed more than 2,000 campaigns annually to drive engagement and cross-product growth. Optimized a 300,000-member database through segmentation, improving costs and deliverability.
Led a $36K Google Analytics and Google Tag Manager implementation to improve attribution and performance tracking. Scaled campaign operations by training a five-person team and systemizing execution processes.
MBA, Master of Business Administration, Business Administration
BFA, Bachelor of Fine Arts, Communication Design
Magna Cum Laude
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