I am a senior graphic designer with 20 years of experience spanning UX/UI design, visual identity, editorial design, packaging, and brand architecture. I combine a clean, user-centered design process with strategic business thinking to create work that is both visually strong and commercially effective.
I have worked with creative agencies and internationally recognized brands across web, e-commerce, software interfaces, mobile experiences, corporate branding, and print. My client experience includes projects for Visa, Heineken, Delta, Volkswagen, Samsung, IKEA, Movistar, Cadbury, Nestlé, and P&G.
Since 2015, I have built and scaled Mutual Design, my own creative studio. I lead strategy, business development, client relationships, and end-to-end design delivery for clients in Argentina, the United States, London, and Mexico.
I bring leadership, communication, design strategy, and project-management capabilities to multidisciplinary teams. My entrepreneurial background helps me connect design decisions with operational efficiency, customer experience, and revenue-oriented outcomes.
I also have experience as a university professor and speaker. Teaching design project management, usability, accessibility, and expressive media has strengthened my methodological approach, rooted in Design Thinking and clear communication.
I am passionate about film, music collecting, science, technology, art, and creative crafts. I regularly use modern prototyping, collaboration, no-code, and AI-assisted tools to support research, copywriting, and design workflows.
Founded and scaled an independent creative studio from the ground up. Own strategy, business development, client relationships, and end-to-end design delivery.
Serve clients across Argentina, the United States, London, and Mexico, delivering brand, UX/UI, digital, and creative solutions aligned with business goals and customer experience.
Taught Design Project Management, Video Games, and Usability/Accessibility at university level.
Applied a methodological, user-centered approach based on Design Thinking, strategic design, and practical project development.
Participated in an artistic collective focused on renewing creative crafts and intervening in decorative spaces.
Contributed to arts, crafts, product-design, and spatial creative projects.
Served as an adjunct professor for the Expressive Media 2 course.
Supported design education through instruction in expressive and visual media.
Delivered editorial design, UI design, web design, corporate branding, e-commerce, mobile, packaging, and digital marketing work across multiple creative agencies.
Worked on projects for global and regional brands including Visa, Heineken, Delta, Volkswagen, Clarín, P&G, Corriere della Sera, Samsung, Fox, IKEA, Kosiuko, Movistar, Cadbury, Nestlé, Jägermeister, and Sancor.
Worked in a graphic design workshop and studio specializing in high-quality print design.
Supported design-production activities and gained foundational experience in professional print and visual design workflows.
University Degree, Graphic Design
Graduated with a university degree in Graphic Design.
Incubation and Coaching Program, Entrepreneurship and Strategic Design
Completed a competitively selected incubation and coaching program. Developed strategic design, entrepreneurship, operational efficiency, and customer-experience capabilities for business leadership.
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