Digital Media Planner | Performance Marketing Specialist

Manage digital media planning and performance marketing activities for Paribu, KFC, De’Longhi, and Braun across Meta Ads, TikTok Ads, Google Ads, and DV360. Develop campaign plans based on objectives, audiences, budgets, channels, and expected performance.

Manage budget allocation and pacing, monitor campaign results, and support ongoing optimization to improve media efficiency. Conduct competitive and market analysis, translate brand requirements into media strategies, and deliver performance insights and recommendations to clients and stakeholders.

Planned projects, analyzed and filtered requirements, and acted as a liaison between customers, product teams, and software teams. Supported digital transformation initiatives through business requirement analysis and process documentation.

Created user stories, business rules, and acceptance criteria in Jira and Confluence within Agile environments. Prepared functional and technical documentation, designed and executed UAT scenarios, and supported post-project hypercare and issue resolution.

Supported integration projects through requirements analysis, project tracking, process coordination, and communication with Dakkia and related communication tools. Assisted payroll software integration activities and customer-related improvements.

Created project plans based on client requirements and supported risk identification, evaluation, and control. Coordinated project activities and stakeholder communication from project initiation through completion.

Supported the Retail of Future Project for Mercedes by controlling and recording invoices and related transactions. Prepared supporting documents and information for audit requests.

Assisted with e-invoice system controls and supported personnel and company advance payment and closing follow-up processes.

Assessed daily workflow and cash-flow processes and prepared documentation and monthly closing reports. Maintained communication with relevant departments to support timely delivery of export products.

Monitored stock, supported SAP-related operational processes, and participated in weekly project meetings.

Maintained customer relationships and supported the identification of new business and sales opportunities. Responded to customer requests and contributed to marketing and customer relationship activities.

Collaborated with supply chain, planning, engineering, and logistics teams to monitor service levels.

Studied Industrial Engineering.