Digital Marketing and Social Media Manager

Manage social media operations across client accounts, including content workflows, publishing schedules, captions, hashtags, engagement, and platform coordination.

Coordinate with creative and content teams to maintain brand voice, campaign timelines, publishing consistency, and delivery quality. Monitor content and engagement performance, organize calendars and approvals, and use reporting insights to support optimization and audience-growth decisions.

Led digital content strategy, publishing, social media operations, and channel growth for Tinkoo & Tinki, Noor Land TV, BooBoo Tales, and the Gavin Coyle podcast.

Grew Tinkoo & Tinki beyond 150K subscribers and 7M total views through content strategy, audience-focused publishing, and channel optimization. Supported PPC and paid media activities using Google Ads and monitored results through GA4, Google Tag Manager, and Google Search Console.

Managed social media strategy, content planning, publishing, community engagement, and daily digital communication for the school.

Planned and supported admission-focused paid media and lead-generation campaigns, followed up on campaign leads, and helped support inquiry-to-admission conversion. Developed promotional content and content calendars aligned with enrollment, engagement, and brand-visibility goals.

Started as a Production Intern and progressed into Digital Content Creator and Social Media Manager responsibilities.

Supported video and content production, social publishing, creative development, and digital brand communication. Worked across production and social workflows to deliver platform-ready content and maintain consistent publishing requirements.

Bachelor's degree studies in Mass Communications.