Digital Marketing Specialist and Meta Ads Manager

Managed Meta advertising for a custom merchandise and corporate gifting business, operating approximately ten Facebook and Instagram campaigns at a time with daily spend of around AED 5,000. Achieved purchase ROAS between 5x and 23.97x through audience segmentation, retargeting, bidding strategy, creative testing, reporting, and campaign optimization.

Built Klaviyo email automation and WhatsApp marketing programmes, including eight automated flows, segmented campaigns, personalised sale codes, seasonal calendars, broadcasts, and win-back sequences. Planned and produced social content, product photography, creative assets, landing pages, banners, influencer campaigns, and ambassador initiatives while using AI tools to reduce content production time.

Designed logos, infographics, banners, promotional graphics, and social media creative for client campaigns across Instagram, Facebook, and LinkedIn.

Managed paid advertising budgets on Facebook, Instagram, and LinkedIn, using campaign analytics to adjust strategy and improve marketing performance and return.

Delivered logos, posters, web graphics, and social media creatives for a range of clients using Canva, Adobe tools, and AI platforms.

Created tailored social media strategies and managed multiple client projects simultaneously while meeting tight deadlines.

Planned and executed social media strategies focused on brand awareness and audience engagement.

Managed Facebook Ads and Google Ads campaigns against defined budgets and supported graphic design requirements for digital marketing activities.