I am a GTM engineer, product builder, and sales operator with 20 years of B2B sales, business ownership, and construction management experience. I build practical systems that turn market signals into qualified pipeline, evidence-based outreach, and prioritized sales activity.
I founded The Watson Factor to build and sell AI-enabled systems for local and mid-sized businesses. My work combines prospecting, lead scoring, outbound automation, CRM workflows, voice and SMS automation, API integrations, and sales process design.
I created Just Grit, a prospecting and outbound system that maps local markets, enriches business data from websites and reviews, scores visible buyer problems, and delivers ranked call lists. I prioritize traceable, evidence-based messaging rather than AI-generated claims.
I also lead product, pricing, and go-to-market work for HomeRepair.tech, where I have built sales, partner, CRM, attribution, and AI concierge capabilities. My technical work includes Next.js, React, Node.js, PostgreSQL, LLM pipelines, Stripe, and third-party APIs.
Before building software products, I carried quota in enterprise telecommunications sales and operated construction and real estate businesses. I have managed large projects, owned full P&L responsibility, built sales processes, and closed business across enterprise, SMB, field-sales, and partner channels.
I use AI-assisted development to move quickly while staying close to the code, data, logs, and operational outcomes. I am open to relocation and interested in leadership opportunities where GTM systems, automation, product thinking, and revenue execution intersect.
I build and sell AI systems for local and mid-sized businesses, including prospecting, lead scoring, outbound automation, CRM workflows, voice AI, and data integrations.
I personally handle prospecting, cold outreach, product demos, and closing. I operate multiple product lines on a constrained budget and make ongoing build, buy, and prioritization decisions.
I own product strategy, pricing, and go-to-market for a home maintenance membership platform. I run campaigns through LinkedIn, direct mail, and local content.
I built sales and partner infrastructure including CRM lead management, pipeline tracking, Stripe-connected enrollment, realtor referral attribution, commission tracking, and AI-powered repair quote workflows.
I run pricing, budgets, vendor relationships, standard rate cards, and milestone billing for a construction business.
I work with a field operations manager to coordinate operational execution and financial control.
I managed five custom-home projects simultaneously, representing approximately $30 million in total project value.
I coordinated architects, owners, and trade partners to manage project execution, communication, schedules, and delivery.
I operated a construction and real estate company for seven years with full P&L responsibility.
My responsibilities included sales, estimating, purchasing, hiring, and overall company operations across the San Antonio and Austin markets.
I served as project manager on the approximately $140 million Consolidated Rental Car facility at San Antonio International Airport.
I supported delivery of a major heavy-civil project through project coordination and management responsibilities.
I turned around an underperforming retail telecommunications store through a new marketing plan and sales execution.
The store reached more than 70 phone sales per month within two months of implementing the plan.
I helped build the sales and installation process for Dedicated Access, the company's Metro Ethernet product. I sold the first gigabit network in San Antonio.
I managed major accounts including H-E-B, Baptist Hospital, Methodist Hospital, and UT Health Science Center, and ranked as the number-one sales representative for seven months.
I exceeded sales quota at 144% attainment and was Salesman of the Month for 7 of 11 months.
I also ranked number one in the region for a quarter, reaching 154% of plan.
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