E-commerce and Performance Marketing Specialist

I led the overhaul of b2print.com, implementing WordPress, selecting suitable plugins, and setting up hosting infrastructure that achieved 99.9% server uptime. I directed four freelance developers by defining requirements, preparing contracts, and providing project direction to deliver the website revamp on time.

I created a JavaScript-based behavior model with pricing tiers, implemented payment gateway and logistics integrations that improved checkout success by 15%, and conducted end-to-end QA testing that reduced bug incidence by 45%.

I increased Google listing views by more than 100,000 through Local SEO, produced more than 200 marketing and print assets, and launched 15+ high-converting landing pages and funnels. I managed over $4K in Google Ads and Meta Ads spend, maintained key campaign CTR above 3%, and delivered 80% ROI and 100%+ ROAS.

I developed and deployed 5+ WooCommerce stores, improved UX to reduce cart abandonment by 20%, enhanced site speed to PageSpeed Insights scores of 90+, and achieved load times below two seconds.

I provided end-to-end digital consulting services across web development, SEO, conversion-rate optimization, e-commerce, and paid marketing. I built and optimized WordPress and WooCommerce websites with a focus on speed, usability, search visibility, and online sales performance.

I designed marketing funnels and landing pages, implemented analytics and tracking, integrated APIs and site tools, and supported clients with technical improvements that strengthened traffic, conversions, and ROI.

I also created more than 50 videos for marketing, podcasts, ads, and events using Adobe Premiere Pro and After Effects. Through SEO and content refinement, I achieved a 15% uplift in SERP rankings.

I managed and refined digital content for more than 50 major retail brands across SaleFinder New Zealand and Australia, improving listing accuracy and SEO visibility.

I authored and proofread weekly digital catalogs viewed by more than one million unique users during seasonal campaigns. I also streamlined team workflows, improving promotion time-to-publish by 20%.

I acquired more than 500 high-quality backlinks and conducted SEO audits that improved average rankings by 15 positions for key keywords.

I diagnosed and corrected more than 50 toxic backlinks each month, helping increase Moz Domain Authority from 25 to 35 within six months. I developed practical expertise in technical SEO, link-building strategy, and adaptation to search algorithm changes while training under experienced SEO professionals.

Google Digital Marketing & E-commerce certification completed through Coursera.

Bachelor's degree in Computer Science in Lahore, Pakistan.

Proficiency certificate in English speaking and writing in Lahore, Pakistan.