Ronaldo Andrade
Ronaldo Andrade

Senior Product Designer

Actively looking · Member since 29 Sep 2026
Location
Valencia, Spain
Desired salary
Confidential
Work preference
Remote Only / Full Time, Part Time, Contract, Freelance, Temporary
Experience level
Senior

About

Professional summary

I am a Senior Product Designer with more than nine years of experience creating mobile applications, SaaS platforms, design systems, and complex workflow products. I work across sports technology, entertainment, healthtech, and B2B SaaS, taking products from discovery through delivery.

I partner closely with product leaders, founders, engineers, and stakeholders to shape product strategy, prioritize roadmaps, and turn research and product data into clear design decisions. My approach combines systems thinking, usability, accessibility, and business outcomes.

I have designed and scaled multi-platform experiences for iOS, Android, and web. My work includes component libraries, design tokens, responsive product architectures, onboarding flows, subscription models, analytics instrumentation, and self-service automation.

I have contributed to measurable results including product growth from 9K users to more than 120K downloads, reduced support tickets by approximately 90%, faster healthcare dispute workflows, and reporting improvements across multiple consumer applications. I use user research, usability testing, NPS, heatmaps, and behavioral data to validate decisions.

I also enjoy building strong design practices within teams. I have mentored designers, supported hiring, run critiques, established research practices, and helped organizations improve design-to-development collaboration through scalable design systems and clear documentation.

I use AI-assisted workflows thoughtfully to synthesize feedback, accelerate research analysis, explore UX writing, and document design systems. I am focused on creating useful, measurable, and scalable product experiences that help both users and businesses succeed.

Notice period: Immediately

Skills

29 capabilities

Tech stack & tools

Working toolkit

Application Hosting

Development

Experience

Career history

Senior Product Designer SportNinja

Joined as the sole designer and established the product design foundation, partnering with founders and engineering leadership on product direction, UX strategy, and roadmap decisions. Built a code-aligned Figma design system with tokens, component libraries, and iOS, Android, and web support, reducing estimated design-to-development rework by approximately 70%.

Designed self-service, automation, registration, onboarding, subscription, and communication workflows. Contributed to growth from 9K users to 120K+ downloads and 63K active users across more than 10 countries; improved App Store rating from 2.0 to 3.7; and reduced login-related support tickets by approximately 90% using analytics, NPS, heatmaps, and Firebase data.

Senior Product Designer MLSE – Maple Leaf Sports & Entertainment

Led end-to-end product design for Digital Arena, evolving it from early wireframes into a multi-franchise, real-time fan-engagement platform serving more than 1M total visits across the Leafs, Raptors, TFC, and Argonauts. Supported a modular, multi-brand approach that enabled licensing to two NBA organizations.

Rebuilt UX metrics infrastructure across six applications using Power BI automation, standardized NPS tracking, and sentiment analysis, reducing reporting time from four hours to 30 minutes. Adapted the native design system for responsive web, supported two mid-level designers through critique and feedback, and contributed to hiring and technical interviews.

UX/UI Designer ZG Soluções

Joined as the company’s first UX hire and led the redesign of ZeroGlosa 2.0, a legacy healthtech audit platform used by more than 500 healthcare institutions to identify underpayments and manage insurance disputes.

Redesigned the core dispute workflow, reducing task completion time from approximately 30 minutes to five minutes and simplifying the experience from 91 visible actions to 14 core actions. Validated the redesign with Maze testing, increasing the usability score from 29 to 75, and helped grow the design team from one to four designers while establishing a Design Chapter, critique sessions, and formal UX research practices.

Education

Learning history

Design Circuit

Product Designer, Product Design

Product Designer certification.

PM3

Digital Business Metrics, Digital Business Metrics

Digital Business Metrics certification.

Tera

UX Writing, UX Writing

UX Writing certification.

HEC Montréal

MicroMasters Program, UX Design and Evaluation

UX Design and Evaluation MicroMasters program.

Mosaico

Digital Leadership, Digital Leadership

Digital Leadership certification.

IPOG

MBA, Project Management

MBA in Project Management.

IFTO

IT Management, Information Technology Management

Education in IT Management.

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

Jobs Talent AI Tools Salaries
Menu