Senior Product Designer

I lead product discovery initiatives, including problem prioritization, hypothesis definition, requirements gathering, and user-centered solution development. I design user flows, wireframes, high-fidelity interfaces, and interactive prototypes aligned with Design Systems and usability standards.

I manage product backlogs, facilitate workshops and agile ceremonies, support project planning and resource allocation, and collaborate with multidisciplinary teams. My projects include Zona Sul, Casas Pedro, Redemix, Energisa Innovation, Stellar, and Grocers, with work focused on e-commerce experiences, innovation platforms, content-management scalability, and early-stage product strategy.

I designed and improved user flows, interfaces, and end-to-end digital experiences across web and e-commerce products. I conducted user interviews, usability tests, and discovery activities to identify problems and validate solutions.

I created wireframes, prototypes, high-fidelity interfaces, and reusable modular page structures based on business, user, and technical requirements. Key projects included Zona Sul, FGV EBAPE, Unijorge, UVA, Vita Investimentos, Energisa Innovation, and the Energisa Customer Platform.

I led client communication, demand management, and team coordination while working strategically across graphic design, packaging, catalogs, videos, animations, and physical and digital marketing materials.

I helped expand digital operations during the pandemic while maintaining delivery quality and deadlines. I also contributed to financial growth, achieving a fourfold revenue increase compared with the prior period, and delivered work for clients including Tramontina, Zaffari, and Bebidas Chiamulera.

I participated in a pioneering INEP project focused on compiling and making Brazilian basic-education data and statistics publicly accessible. I researched and analyzed databases to help define an accessible information architecture.

I designed interfaces and prototypes aligned with UX/UI principles, with emphasis on intuitive navigation and usability. I also conducted user testing to validate clarity, usability, and the overall user experience.

Bachelor's degree in Visual Design.

International exchange program in Rhode Island, United States.

Graduate program in User Experience Design and Beyond, expected completion in 2026.