Senior Product Manager

I architect custom Claude AI skills to automate agile workflows, including backlog grooming, Jira issue creation, and sizing and estimation. These automations increased team refinement productivity by approximately 30% to 40%.

I developed an AI-assisted sizing model to quantify software engineering output and improve delivery predictability. I also established customized KPI frameworks for team deliverables, performance tracking, and individual target accuracy.

I scaled the Mercafacil mobile app user base by 80% between 2021 and 2023 through user research and exclusive feature launches, increasing the app portfolio revenue share from 20% to 45%.

I led the migration and modernization of an acquired e-commerce platform, combining scalable technology with optimized user experience to support client acquisition. I also grew e-commerce revenue by 50% over two years through feature improvements and a full billing-system overhaul, while using customer discovery and competitive benchmarking to increase e-commerce contribution across the product portfolio.

I co-led the launch of a healthcare management application that improved clinical workflows and enabled faster real-time decisions for doctors and nurses. I also created automated approval rules for low-complexity medical procedures, handling approximately 400 monthly requests and releasing one full-time equivalent of operational capacity.

I aligned product OKRs with stakeholders, facilitated agile backlog refinement, and supported delivery of the automated procedure-approval platform. I conducted product discovery and technical scoping for key initiatives and authored PRDs and user stories for engineering handoff.

I led the deployment of a modernized CRM sales platform that automated representative assignment and ensured complete customer-base coverage in biweekly cycles. I established a KPI-driven prioritization framework that helped exceed the annual customer activation target.

I also delivered an in-call product recommendation engine for sales representatives, with real-time conversion tracking. This initiative contributed to a 1.5% overall revenue increase.