General Manager | Hotel & Hospitality

Led full hotel and apartment operations from pre-opening through profitability for a property with 196 hotel rooms and 570 apartment units. Held full P&L accountability, managed owner relations, and led more than 100 employees across Rooms, F&B, Sales, Engineering, and support functions.

Launched and operationalized the property from zero, achieving 89% occupancy and profitability in its first year and ranking number one on TripAdvisor among competitors. Sustained GOP above 60%, maintained an ADR of IDR 510,000 in 2025, reduced energy consumption by 7%, developed company-wide SOPs, and led content strategy that increased direct bookings and social engagement.

Directed comprehensive hotel and residence operations for a property with 150 hotel rooms and 420 apartment units, supporting the Corporate General Manager in strengthening market positioning in Semarang.

Designed and implemented SOPs across hotel divisions, improved guest satisfaction from a three-star to a four-star rating through standardized service delivery, and compiled required hotel licensing and regulatory compliance documentation.

Provided hospitality training and consulting services to hotel and hospitality clients in Semarang.

Delivered SOP and service-standard training programs and advised clients on operational best practices based on multi-property hotel leadership experience.

Oversaw end-to-end operations for a boutique hotel and apartment property, including Rooms, F&B, Sales, and support divisions.

Built the property's operational foundation from scratch, including SOPs, EDR procedures, staff facilities, employee engagement activities, and apartment house rules. Supported ownership with strategic planning, budgeting, and performance monitoring.

Led full property operations as the single-site General Manager, with responsibility for P&L, staffing, vendor relationships, and revenue performance.

Increased average monthly revenue from IDR 220 million to IDR 300 million, representing 36% growth. Implemented operational SOPs and service standards aligned with the hotel's brand positioning.

Managed front office operations for a hotel property in Semarang.

Applied front-office leadership, guest service, and operational coordination expertise to support property service delivery.

Worked in combined sales management and business analysis roles in Semarang.

Supported commercial performance through sales activities, business analysis, and operational insight.

Progressed through Quality Assurance Manager, Assistant Front Office Manager, and Membership Manager roles at Bintan Lagoon Resort.

Developed experience in quality assurance, front-office operations, guest service, and membership management.

Managed area-level operations for Mark & Friends Furniture in Semarang.

Built management, operational coordination, and team leadership experience in a multi-location business environment.

Managed front desk operations at Hotel Ciputra Semarang under Swiss-Belhotel International.

Developed foundational hospitality leadership experience in guest service, front-office administration, and hotel operations.

Bachelor's degree in Hotel and Motel Administration and Management completed in Semarang, Central Java.