B2B Digital Marketer

I lead end-to-end marketing for a B2B services company and its AI product line, owning brand, demand generation, and go-to-market execution.

I built and ran Meta campaigns for HiiBoss AI, generating 40–50 qualified leads in three months through audience testing and creative iteration. I also developed brand guidelines, defined ICPs, positioning, and launch messaging.

I manage editorial planning, on-page SEO, B2B social channels, sales decks, battlecards, and reseller and affiliate programs to support inbound and referral growth.

Managed SEO, SEM, and website strategies for automotive, technology, and lifestyle clients, using data-driven execution and content optimization to drive measurable growth.

Planned and optimized Google Ads and Bing campaigns to improve click-through rate, ROI, and lead quality. Conducted site audits, implemented on-page and off-page SEO, and managed blog content to improve organic visibility.

Maintained and optimized WordPress websites, including hosting and server setup, site performance, UX, landing pages, and conversion paths. Tracked KPIs with Google Analytics and SEMrush to identify campaign optimization opportunities.

Led digital marketing initiatives for Phiro Go and Phiro HCMS, driving traffic, leads, and brand growth through SEO, SEM, paid media, and content strategy.

Scaled phirogo.com to more than 23,000 new users and 11,500 MQLs, resulting in 33 SQLs and five enterprise leads. Achieved up to a 71.8% MQL conversion rate from targeted HR software campaigns and generated 62.9K search impressions with more than 1K clicks.

Managed paid campaigns reaching 650K+ impressions, a 3.23% CTR, and a 54.84% conversion rate. Created sales decks and LinkedIn and Instagram campaigns, while partnering with product, design, and web teams on UX, content, and go-to-market execution.

Led creative direction for Nusawork HRIS and maintained consistent brand messaging and visual quality across marketing materials. Collaborated with UX designers and external agencies to improve brand presence.

Worked with project management and product stakeholders to align marketing activities with product timelines, business objectives, and value propositions. Managed project timelines and reviewed agency-produced designs.

Increased weekly website visits to 1,500 with a 95% engagement rate, achieved 20,000 engagement sessions at a 47.58% engagement rate, grew the user base from 300 to 2,400, and supported blog traffic growth to 3,000+ users annually.

Delivered design work according to briefs and creative direction, consistently meeting quality and timing expectations.

Led end-to-end visual content production, including photo and video shoot direction, graphics, animation, and creative assets for digital advertising.

Developed marketing-aligned digital content and supported multi-channel campaigns to improve engagement, communicate brand vision, and contribute to revenue growth.

Studied key business disciplines in an international context, with a focus on global business leadership, decision-making, and business engagement.