Strategic Communications Leader

I built CRAFT's communications function from the ground up, establishing institutional messaging, editorial standards, content systems, approval workflows, and public voice for an evidence-heavy and politically sensitive industry. I own communications strategy and editorial positioning across policy publications, websites, social media, video, presentations, and public education.

I use AI, low-code technology, databases, and structured workflows to organize research, track sources and emerging issues, manage approvals and version control, and accelerate production while maintaining human review and confidentiality. I research, write, edit, design, and publish approximately 165 original assets annually, including white papers, executive briefings, policy positions, testimony, training materials, and visual explainers.

I serve as an on-camera spokesperson, lead media and stakeholder communications, and convene policymakers, researchers, attorneys, laboratories, operators, trade organizations, and advocates. I have testified before the Texas House and Senate and built CRAFT Academy's communications ecosystem, serving more than 200 learners and issuing hundreds of compliance certificates.

I led strategy, communications, and operations for a regulated consumer business, aligning employees, customers, vendors, and external partners around rapidly changing requirements and business decisions.

I owned brand positioning, website and SEO content, customer education, workforce messaging, issue response, and internal procedures while managing thousands of SKUs and transactions. I translated complex regulatory changes into timely, plain-language guidance that protected trust and supported business continuity.

I helped lead a multi-licensed company through California's transition to comprehensive state regulation, connecting executive decisions, technical systems, and workforce communications. I interpreted ambiguous requirements for different audiences and converted them into clear plans, documentation, SOPs, training, reporting, and change communications.

I organized team workflows through task-management systems to keep licensing, compliance, and reporting documentation accurate and audit-ready. I also administered three state traceability accounts covering hundreds of plants and packages each month.

I built an early advisory platform that made complex licensing, compliance, and operational requirements understandable and usable for regulated organizations. I developed relational databases and workflow systems for dozens of clients.

I led discovery, information architecture, implementation, documentation, training, adoption, and continuous improvement. I supported approximately 13 licenses, permits, and approvals and prepared application narratives, regulatory documentation, executive materials, and RFP responses in high-stakes, deadline-driven environments.

Master of Business Administration in Executive Communications.

Bachelor of Arts in Communications-Journalism with an emphasis in Broadcast Journalism.