Product Manager Metrika Vliyaniya PR Agency
• Contributed to launching the PR practice from the ground up: worked with the agency lead to develop its strategy, core processes, and documentation, and participated in approving the brand identity.
• Managed up to 4 client projects in parallel and coordinated teams of 2–5 contractors across PR, media, and social media. All clients who completed the initial phase continued working with the agency.
• Managed the full client workflow: conducted briefing sessions, prepared tailored proposals and presentations, worked with the founder to agree on pricing and contract terms, and organized project kickoffs, recurring meetings, and weekly reporting.
• Planned project activities, defined tasks, tracked deadlines and KPIs, coordinated contractors, and resolved ongoing project issues.
• Standardized project delivery by developing templates for project plans, trackers, and reports, as well as collaboration guidelines and contractor onboarding materials. Contributed to the knowledge base and KPI templates.
• Prepared technical requirements for the company website and created and updated company listings across digital platforms.
• Used ChatGPT and Claude and configured an AI assistant to structure and tailor client proposals, reviewing and refining its output.
• Contributed to the development, configuration, and testing of a lead-generation bot for automated outreach on TenChat, VK, and Telegram: prepared prompts, reviewed messages, documented errors, assigned tasks to the technical specialist, and tracked performance metrics.