Creative Strategist and Copywriter

I am a junior creative strategist and copywriter based in Cape Town, South Africa. I create marketing ideas and conversion-focused copy for digital campaigns.

I have experience researching markets, competitors, and customers to uncover pain points, buying triggers, and campaign opportunities. I use these insights to inform practical creative strategies.

I write ad copy, landing pages, email campaigns, and social media content for digital channels. My work focuses on clear messaging, audience relevance, and strong performance.

I have supported campaign analysis and creative audits, helping identify opportunities to optimize ads, UGC content, and marketing effectiveness. I enjoy collaborating with cross-functional teams to improve creative outcomes.

I have completed copywriting training covering creative strategy, email marketing, ad account analysis, and creative briefing. I am also passionate about movies, music, and sports, which continually inspire my creative perspective.