Senior Designer | Brand & UX/UI Specialist | Project Manager

I create complete visual identities and brand design for international clients in communications, HR, sports, food and beverage, and construction. I develop packaging, merchandise, illustrations, mascots, storytelling visuals, and digital brand assets that increase brand visibility and engagement.

I design responsive websites, workflows, high-fidelity UX/UI prototypes, mobile product features, mockups, and animated assets for iOS, Android, SME, and e-commerce clients. I also lead retail and sports interior design projects, create 3D renders and branded spaces, and produce conversion-focused displays for Google Image Ads and online campaigns.

I led the design team in delivering online and offline creative assets for ID Finance and its products, including Moneyman, Plazo, and GoPréstamo. I managed weekly workloads, ensured quality and timely delivery, and strengthened brand consistency across communications.

I collaborated with marketing, performance, product, CRM, external partners, and LATAM teams. I directed offline campaigns and digital content for CRM, YouTube Ads, and paid media, while providing UX/UI refinements and design direction for website and product experiences.

I redesigned and packaged three product line identities, improving brand perception by 38% and strengthening market positioning. I created packaging, brand applications, and optimized digital assets for e-commerce platforms, contributing to a 25% increase in traffic.

I collaborated with stakeholders, engineers, developers, and Edirect’s Dubai team to transform business and technical requirements into wireframes, prototypes, and refined interfaces. I supported SME clients with tailored visual solutions that improved customer engagement and conversion rates using SEM-focused UX/UI strategies.

I designed wireframes and prototypes for the LaChamba mobile application for Mexico and Guatemala, improving user retention by 30% and interaction by 45%. I also redesigned the LaChamba website and created workflows, prototypes, audiovisual content, and learning materials for the LaChambaU e-learning platform.

I collaborated with UX teams on user research and usability testing for Grupo Consultor EFE and Pride Partners platforms. I developed branding, UX/UI, illustrations, email marketing content, and digital assets for clients in the United States and Latin America, while implementing SEM strategies that increased web traffic and keyword rankings.

I developed audiovisual content, digital assets, and manuals that improved internal communication across departments by 30%. I collaborated with Nestlé HQ and Nestlé Brazil to redesign and translate training-course platforms for the Nestlé Global Training Centre in Latin America.

I helped redesign learning workflows and platform interfaces, reducing employee training time by 60% through automation and UI improvements. I also researched design trends, tools, and emerging technologies to support innovation in Nestlé Venezuela’s performance courses.

GPA: 19/20.

GPA: 15/20.