Sofia Fernandez
Sofia Fernandez

Business Strategy and Development Specialist

Open to offers · Member since 30 Sep 2026
Location
Quito & Guayaquil, Ecuador
Desired salary
Confidential
Work preference
Remote Only / Full Time, Part Time
Experience level
Senior

About

Professional summary

I am a business strategist with more than six years of experience across strategy, controllership, commercial operations, and business transformation.

I combine financial, commercial, operational, and market analysis to design strategic plans, business models, and roadmaps that promote growth, profitability, and efficiency.

In my current role as a Venture Builder, I lead strategic diagnostics, define OKRs and KPIs, evaluate financial scenarios, and develop market expansion, portfolio, channel, and positioning strategies.

My background includes progressive responsibilities in controllership, internal control, sales support, inventory management, and category operations. I have supported decision-making through performance analysis, process supervision, and resource optimization initiatives.

I hold a Master's degree in Innovation, Strategy and Entrepreneurship and a Bachelor's degree in Business Administration. I am also developing specialized expertise in process analysis for AI integration.

I work effectively with executive and cross-functional teams, facilitating strategy sessions and translating complex business insights into practical initiatives and measurable outcomes.

Skills

17 capabilities

Experience

Career history

Venture Builder Prismanova S.A.

Lead strategic diagnostics integrating financial, commercial, operational, organizational, and market analysis. Design strategic plans, roadmaps, and business models, including the definition of OKRs and KPIs.

Analyze profitability, margins, costs, budgets, investments, and financial scenarios to support business decisions. Develop domestic and international expansion, portfolio, channel, and positioning strategies while optimizing commercial and operational processes.

Facilitate strategy sessions with executive and cross-functional teams.

Controllership Coordinator Corporación Fernández S.A.

Supervised processes and monitored project progress across business areas. Supported the design and execution of commercial strategies.

Analyzed performance indicators and results to inform management decisions. Proposed initiatives to improve performance and optimize resource utilization.

Controllership Assistant Corporación Fernández S.A.

Supported administrative and internal control processes. Managed documentation, customer service activities, and coordination of internal requests.

Contributed to the effective operation of controllership and administrative functions.

Sales Assistant, Inventory Control Analyst and Category Assistant Corporación Fernández S.A.

Gained hands-on experience in commercial operations, sales support, inventory control, and grocery category management.

Supported day-to-day operational activities and inventory-related processes within the commercial organization.

Education

Learning history

Visual Business School

Master's in Artificial Intelligence, Process Analysis for AI Integration

Master's program focused on process analysis for artificial intelligence integration.

UPF Barcelona School of Management

Master's in Innovation, Strategy and Entrepreneurship, Innovation, Strategy and Entrepreneurship

Master's degree in innovation, strategy, and entrepreneurship.

Universidad de Especialidades Espíritu Santo

Bachelor's Degree, Business Administration

Bachelor's degree in Business Administration.

IDE Business School

Additional Training, Strategic Planning, Leadership and Management Skills, Budgeting and Control, Finance for Non-Financi

Professional training in strategic planning, leadership and management, budgeting and control, and finance for non-financial managers.

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