Senior Product Designer

I lead end-to-end product design for more than 11 client organizations under NDA, covering UX strategy, product audits, design systems, and engineering handoff. I work closely with product managers and engineers throughout delivery.

I build Figma design systems with component libraries, variables, and design tokens, incorporating WCAG accessibility audits. I also deliver front-end-ready prototypes, technical documentation, and brand identity systems for SaaS, media, and e-commerce clients.

I led product design at a digital agency, managing a rotating team of five designers and 15 developers alongside project consultants. I mentored designers and owned product strategy, user research, UX/UI, information architecture, and delivery for more than 50 clients in technology, entertainment, and media.

I led a 10-year engagement for Payner Ltd and Planeta TV, including the strategy and design of Planetaplay.com, Bulgaria's first VOD/OTT platform integrated with a TV production portal. The platform grew to more than 500,000 registered users before a mobile operator acquired its user base and technology.

I designed and led products including Planetapartner.com, Planetaface.com, Paynerstore.com, and an event system for Payner.bg. I also led development of a proprietary role-based CMS deployed for ING Bank, TV7, and Planeta.tv, and won the design contest for the b-trust.org e-signature portal.

I led the in-house web team at one of Bulgaria's early internet service providers. I created product strategies and managed advertising campaigns.

I coordinated web design and advertising activities to support the company's digital products and market presence.

I designed and built Capcat, an open-source CLI/TUI tool for saving web articles into a searchable local archive. The product supports more than 12 news sources, custom RSS feeds, a fast command-line interface, and a guided terminal user interface.

I conducted jobs-to-be-done analysis, heuristic evaluation, user interviews, and post-launch user testing. I built the tool through spec-driven development and context engineering, first using Gemini and later Claude Code.

I shipped v1 improvements including pipx installation and Obsidian integration. The architecture includes rate limiting, robots.txt compliance, and attribution.